Moroccanoil expands into fragrance with its new hair and body mist Brumes du Maroc

THE WHAT? Moroccanoil has introduced the launch of its signature scent as a hair and body mist, the model’s first enlargement into the fragrance market. THE DETAILS Named Brumes du Maroc, the mist took 4 years of improvement and will probably be stocked through retailers and salons, in addition to the Sephora web site and in-store. The product is predicted to develop into a bestseller for the corporate as a result of build-up of its launch, with the fragrance being a trademark of the corporate for its genderless scent.  THE WHY? The firm’s first foray into the fragrance market, the hair and body mist has been an anticipated improvement for Moroccanoil. Carmen Tal, Co-Founder and Chief Marketing Officer, stated, “We determined to launch the fragrance as a result of it’s one thing that’s been requested for years. It’s at all times the product that persons are guessing and asking for once we tease out a new launch.”

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