It’s well-known how robust the ties are between scent and a way of place. For Dolce & Gabbana, its iconic Light Blue perfume is synonymous with Capri — a tiny island off the south coast of Italy. Characterised by zesty citrus, salty air and pores and skin that’s been warmed by the solar, it’s a perfume that speaks to the thrill of summer time: gentle, heat, romance and the ocean.
The related Light Blue campaigns through the years have added to the narrative. Shot repeatedly in Capri — within the grandeur of the faraglioni — the long-lasting pictures have lengthy captured the essence of the perfume. It’s becoming then that the trendy face is Bianca Balti, an Italian mannequin with an extremely profitable profession within the trend trade.
Here, we converse to Balti on the making of such iconic imagery, her relationship with scent and the wonder rituals she subscribes to.
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GRAZIA: You’ve been working with Dolce & Gabbana for a few years now. How has your relationship advanced?
BIANCA: My relationship with Dolce&Gabbana has advanced like a love story! We first fell in love with one another, and now the love and respect between us has grown right into a mature relationship. It’s nice, as a mannequin, to be embraced by the model by way of totally different phases of my life. And it’s an honour for me to maintain being half of this household.
GRAZIA: Light Blue has change into such an iconic perfume because it launched twenty years in the past. What sort of emotions does the scent evoke for you?
BIANCA: Light Blue was truly my very first fragrance. My aunt gave it to me as a Christmas current once I was in highschool and ever since then, it has at all times conjured for me probably the most carefree and emotionally intense 12 months of my life.
GRAZIA: Tell us about capturing the most recent marketing campaign in Capri – what was the entire expertise like?
BIANCA: The entire expertise was like a dream. It’s actually exhausting to choose the perfect second! I might most likely say probably the most memorable second was being within the gentle blue sea with David, being kissed by the solar on such a ravishing September day. But then there have been the magical dinners on the town with the entire crew – these had been so particular too.
GRAZIA: Did you ever think about that the Light Blue marketing campaign would change into so iconic? What was your response whenever you first noticed the movie?
BIANCA: The marketing campaign was already iconic earlier than I got here into the image. The shoots with David and the women that got here earlier than me made each lady on the planet dream of his eyes! So once I came upon I used to be going to be within the marketing campaign with him, I couldn’t imagine that I might be half of that dream!
GRAZIA: What is the largest ‘pinch-me second’ of your profession to this point?
BIANCA: When Dolce & Gabbana signed me in an exclusivity contract 15 years in the past and I obtained to do the runaway with Gisele! I had simply began modelling and I had grown up with all of the Dolce & Gabbana campaigns hanging up on my bed room wall, so it was an actual dream come true.
GRAZIA: What would your dream venture be, both inside or exterior your trade?
BIANCA: I might love to put in writing one thing that would encourage the youthful generations.
GRAZIA: What does an ideal day without work appear to be for you?
BIANCA: The good day without work is on the seaside and contains swimming or browsing within the ocean. Nothing has the facility to calm me down and heal my soul like the ocean does.
GRAZIA: What are some each day rituals you swear by?
BIANCA: I attempt to meditate for ten minutes as quickly as I get up, and to put in writing a gratitude record at night time earlier than I am going to mattress. It actually helps me to really feel centred.
GRAZIA: What do you’re keen on about the way in which Italians strategy and take into consideration magnificence?
BIANCA: Italian magnificence is alive, actual, real, expressive, attractive and spontaneous.
GRAZIA: When it involves perfume, what varieties of scents are you significantly drawn to?
BIANCA: I really like contemporary fragrances which can be capable of evoke good recollections, like Light Blue!
GRAZIA: What three issues are at present in your want record?
BIANCA: To go see my household in Italy. To go on trip in Italy. And, as at all times, to have serenity in my coronary heart.
WATCH THE LIGHT BLUE FOREVER CAMPAIGN BELOW: