Frank Gehry was the person of the hour on Monday evening in Paris when Louis Vuitton hosted a dinner at its Gehry-designed artwork basis for the famend architect to unveil a collaboration on a brand new perfume assortment.Called the Les Extraits Collection, the 5 Vuitton scents are available gently bulging clear bottles, every capped with a free-form eruption of silver steel. It’s the primary time Gehry has designed a perfume bottle. He collaborated with Vuitton’s grasp perfumer Jacques Cavallier Belletrud.More from WWDFive new Louis Vuitton perfumes in bottles by architect Frank Gehry. – Credit: Florian JoyeFlorian JoyeDelphine Arnault, Louis Vuitton’s govt vp, mentioned the undertaking was two years within the making — an eternity in trend, however virtually a rush job in structure.She was gobsmacked with the outcome.”It’s like shopping for a sculpture mainly. It’s artwork,” she marveled. “He is a genius. We knew he would do one thing very inventive, by no means seen earlier than, completely new and poetic. The result’s wonderful.”Florence Pugh – Credit: Stephane Feugere/WWDStephane Feugere/WWDFlorence Pugh, Sophie Turner and Joe Jonas, Katy Perry and Orlando Bloom, Isabelle Adjani and Diane Kruger had been among the many friends who filed into the auditorium for a gourmand dinner impressed by the scents.For the primary large occasion throughout couture week in Paris, sparkly and glossy appears had been apropos.“It’s my energy outfit,” Pugh mentioned of her gleaming brocade look straight off Vuitton’s resort runway.Turner snapped a photograph of Jonas in entrance of the Gehry-designed bottles, displayed on plinths.What would she have the well-known architect design for her? “Anything!” she sighed.”My home,” pleaded Kruger, in France selling her subsequent film, “355,” due out in January.“Isn’t it so good to be collectively in actual life?” Perry mentioned earlier than serenading Gehry with a rendition of “What a Wonderful World.”Katy Perry, Orlando Bloom, Sophie Turner and Joe Jonas – Credit: Stephane Feugere/WWDStephane Feugere/WWDVirgil Abloh ditched streetwear for a black swimsuit punctuated with colourful buttons, and a punchline necktie. It learn: “A formality.” The perfume assortment is to debut in Vuitton boutiques on Oct. 7, with every bottle priced at 450 euros.Story continuesThe scents are referred to as Stellar Times, Cosmic Cloud, Dancing Blossom, Rhapsody and Symphony. Each represents a special main olfactive household and is concentrated at 30 p.c.See additionally:Louis Vuitton, Frank Gehry Collaborate on New Fragrance VentureLouis Vuitton to Open Next Temporary Residence in SoHoVirgil Abloh Talks Chess, Kung Fu and Gender Ahead of Louis Vuitton ShowLaunch Gallery: Inside the Louis Vuitton Party at Paris Couture WeekSign up for WWD’s Newsletter. For the newest information, observe us on Twitter, Facebook, and Instagram.
