Kanye West has reportedly been helping his estranged spouse Kim Kardashian relaunch her beauty brand.Kim introduced this week she is shutting down KKW Beauty on 1 August and plans to unveil a “utterly new brand” very quickly.While there have been studies Kim was keen to drop the W – standing for West, the surname of her soon-to-be ex-husband – from her enterprise enterprise, insiders insist Kanye has been actively concerned in aiding the star in her challenge.A supply has informed WWD that the rebrand “has nothing to do” along with her divorce or dropping the “W” from its identify – however confirmed plans for a brand new brand identify.”Kim continues to be Kim Kardashian West and has not modified her authorized identify,” the insider defined. “The rebrand has been within the works for a while. Kanye truly helped Kim give you the brand new identify and the packaging.”Innovative formulation and even the procuring expertise of having the ability to store all classes in beauty and cosmetics beneath one brand, one web site has at all times been Kim’s imaginative and prescient from the start. She is extremely enthusiastic about this subsequent part.”Kim filed for divorce from Kanye in February following seven years of marriage, and 4 kids collectively, however the stars have vowed to stay on good phrases regardless of the break up.Speculation is rising over the identify for Kim’s new brand, with followers keen to guess what it might be.Earlier this 12 months, a number of emblems had been filed for the identify ‘Skkn by Kim’ to cowl a spread of merchandise together with make-up, perfume, hair care, pores and skin, clothes, jewelry, equipment and dietary supplements.Kim launched KKW Beauty in 2017, beginning with a spread of contouring kits, and shortly went on to launch a sequence of make-up merchandise in addition to KKW Fragrance.
