Introducing the world’s first fragrance to use upcycled vanilla

WEBWIRE – Wednesday, July 7, 2021

Think you already know vanilla? Think once more! Far Away Beyond – our first ever parfum – reimagines vanilla for at present’s fashionable lady by elevating the conventional floral candy vanilla scent to a superior, extra subtle and distinctive vanilla observe: extra intricate, extra mysterious and extra glamorous.

Available for the first time in Far Away Beyond, our knowledgeable perfumers have created Upcycled Vanilla Extract utilizing 100% upcycled vanilla beans which might in any other case be discarded.

The modern double distillation course of reveals new vanilla notes – sensual, smoky and woody with an addictive salty-sweetness. This hidden treasure is enriched deeper with opulent sandalwood, juicy pear and the depth and great thing about jasmine florals for a daring and glamorous end.

Far Away Beyond journeys deeper into the coronary heart and soul of the vanilla observe to permit the wearer to expertise the signature scent of the Far Away assortment on a deeper stage. Developed utilizing the next focus of fragrance oil, Far Away Beyond is the first ever parfum and the most intense, elevated and long-lasting fragrance in the Far Away household.

With Far Away Beyond, you’ll be able to escape to the most glamorous model of your self in the information that you’re supporting the communities the place the vanilla has come from. As a part of our dedication to paving the means to a extra sustainable future, this unique ingredient is the results of upcycling exhausted vanilla beans that have been sustainably and ethically sourced from Madagascar in collaboration with native communities which might be straight benefitting from sustainable partnerships.

Gina Ghura, Global Head of Fragrance, says: ‘We’re delighted at Avon to deliver this first-of-its-kind fragrance to market, all at an accessible value level for at present’s fashionable lady. We promote extra fragrance than every other model so we’re proud that we will drive the sustainability agenda and fragrance artistry with merchandise like Far Away Beyond. We’ve pushed and stretched Vanilla additional than ever earlier than to create a novel and distinctive Vanilla observe with the energy to transport the wearer to a spot the place they will really feel their most glamorous. Far Away Beyond additionally marks the begin of our fragrance sustainability journey since partnering with Natura &Co final yr and we glance ahead to persevering with to innovate.’

To discover out extra take a look at Avon in your location

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