Global artistic comms company Intermarketing (IMA) has secured an thrilling new partnership for shopper Cloud Nine. They are the official haircare model for ITV2 and ITV Hub’s Love Island, which began earlier this week.The partnership contains placement all through the villa, branding on ITV Hub and the app, ‘get the look’ movies, paid media campaigns, social media exercise and influencer exercise.It is a part of a wider artistic marketing campaign and channel technique to extend model consciousness, ship Cloud Nine’s ‘Fiercely You’ proposition and in the end increase gross sales.The ‘Fiercely You’ marketing campaign launched in May, with social content material reaching 12.1 million folks, and extra lately IMA delivered the ‘Unleash Your Style’ marketing campaign to launch Cloud Nine’s new cordless Iron Pro. IMA developed every part from model technique and planning by way of to last execution.Jo Fox, group gross sales and advertising director at Cloud Nine, stated: “Our new Cordless Iron Pro is the largest product launch we’ve ever executed and we’re so pleased with it.“And to be partnering with ITV’s Love Island is a dream come true. We’re thrilled that IMA have been capable of safe it for us – it seems like such a superb match. With our vary of irons and styling instruments, the contestants are positive to show heads within the villa.“IMA’s method to casting, artwork path, styling and set design clearly communicates the important thing messaging – a fast-charging and light-weight cordless iron that allows you to fashion wherever and each time, all whereas being variety to your hair. Fierce fashions, every with their very own distinctive and fabulous coiffure, are shot in numerous places with a daring and vibrant coloration palette.”Nickii Gray, chief government companion at IMA, stated: “We are thrilled to have secured the Love Island partnership – it’s the proper match. And the IMA group have executed a wonderful job to deliver the brand new product launch marketing campaign to life in a daring and standout manner. It is a good instance of a really built-in method from throughout our enterprise, and we’re delighted to have the ability to be part of the thrilling development of the Cloud Nine model.”
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