There was a time when private care merchandise got here immediately from the land, with out chemical substances or scientific labs. That’s to not say science is dangerous by any means. In truth, it’s extremely useful when it ends in the event of on a regular basis magnificence merchandise sourced from plants whereas nonetheless being efficient for the buyer. This is I-N Beauty’s mission.
I-N Beauty has ‘planted’ its enterprise in each science and plants, and the improvements have led to a line of pure skincare, physique and hair merchandise. The basis of the merchandise comes from some scientific experimentation with over 225 elements sourced from seeds, the ocean, plants and fruits. The total product line is cruelty-free with no animal elements and is responsibly produced to reduce the influence on the setting. The firm mentioned, “We’re as obsessive about efficiency as we’re with defending the planet.”
Related: Meejee units sustainable objectives for skincare with much less plastic
With that in thoughts, every product is proudly labeled with the elements and a proof of their science-based capabilities. Plant supplies are meticulously sourced utilizing pure and natural choices. Organic rankings are licensed by a 3rd get together for transparency. Even the scents are plant-based, with 99% coming from certified-organic important oils. The merchandise are void of generally controversial elements like parabens, harsh chemical sulfates, non-biodegradable silicones or aerosols.
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With a mission towards “meticulous choice of plant-derived, clinically confirmed, energetic elements [that] are at all times cruelty-free and responsibly produced,” it is sensible the corporate additionally aspires to make all packaging recyclable, too. The homeowners defined, “I-N is rooted in our love for plants and for the planet. We consider the one proper and wise resolution to so many world issues is to embrace earth aware, sustainable alternate options and plant-based over petroleum (and different artificial or pseudo-natural) elements.”
This household enterprise is multigenerational, beginning with a grandmother who was an herbalist, and Horst, the son who began his profession as a stylist at age 14, later finding out Ayurveda and its holistic therapeutic strategies. These experiences led him to launch an iconic model within the pure magnificence business, Aveda. I-N Beauty was born in 2008 following the sale of Aveda, when Horst’s daughter, Nicole Rechelbacher, and co-owner Kiran Stordalen launched the world’s first USDA-certified natural haircare line.
The I-N Beauty workforce carries on with Horst’s philosophy that, “What’s good for the earth is sweet for us. With advances in plant chemistry, there’s merely no cause to make merchandise every other method.”
+ I-N Beauty
Images by way of I-N Beauty