This is the right way to leverage podcasting as a low-budget advertising and marketing instrument.
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I have been on over 75 podcasts in the previous 12 months, sharing my story about MASAMI, the clear premium haircare model I co-founded in February 2020. That’s proper, 75 and counting!While being a visitor on podcasts could appear tough and intimidating, I’m right here to inform you that it is really fairly simple. There are a whole lot of benefits to incorporating podcasts in your advertising and marketing plan. First, podcasts are a good way to inform a holistic model story (a lot more durable to do with digital advertisements and our brief consideration span).Good podcasts are like binge-worthy Netflix reveals — when you stumble on one you like, you are prone to take heed to all of the earlier episodes. The great thing about podcasts is that they’re evergreen, so they’re discoverable lengthy after you report the episodes. Additionally, podcasts may give folks a way of the folks behind the enterprise — transparency has turn into a mandate lately as folks wish to perceive the founders, their values and their story. Podcasts are additionally an excellent supply of content material. You’ll get long-form content material that you should use on your social channels (and if the podcast can be video, you possibly can publish it on YouTube). You may take snippets and soundbites to push out throughout Instagram, LinkedIn, Facebook and Twitter. Finally, the engines like google will love the content material — which helps your website positioning.Related: Top 25 Business Podcasts for EntrepreneursHow to seek out alternatives to be on a podcastSo, how do you go about being a visitor? The first step to being a visitor is knowing what you possibly can comfortably (and expertly) have a dialog about. For me, subjects embrace launching a enterprise, model positioning, juggling children and work, clear magnificence, haircare, wellness, feminine empowerment, advertising and marketing ideas, management recommendation and profession pivots. Luckily, there are a great deal of podcasts on all of those subjects and the numbers continue to grow. In truth, practically 900,000 podcasts launched globally in 2020. Next, you could pitch your self to podcast hosts. Fortunately, this is not as exhausting because it appears. Many podcasts have web sites the place you possibly can submit an software to be a visitor. Lots of podcasts additionally rely on networking and communities akin to Facebook teams to seek out visitor. Poddit has a “Find a visitor, Be a visitor” Facebook group you possibly can be part of. You’ll see the “asks” by podcasts hosts for friends to discuss particular subjects. You are certain to seek out ones which can be related to you. You may submit your “Be a visitor” profile and see who’s in having you on their podcast.Related: Podcast Advertising: Is Programmatic the Next Big Thing?How to arrange to your podcast interviewYou simply acquired accepted to your first podcast. Congrats! Here are just a few tricks to be sure you’re ready:Be conversational. Have enjoyable. Remember that in case you say one thing you would like you hadn’t, or you’re fumbling for phrases, most podcast hosts can edit it out. Numerous hosts will do a pre-podcast name to go over the interview format, the questions or simply get to know one another. You can all the time supply up particular questions for the host to ask too. Overall, it is actually about ensuring you are snug so you possibly can have a pure and natural dialog. Know your materials and be ready to share examples and particulars. While high-level recommendation might be useful, I’ve discovered that the extra granular the solutions, the extra folks discover them helpful. Don’t be afraid to share instruments, manufacturers and companions which have labored for you. Chances are they may work for another person too. Get the tech stuff proper. If you do not have a top quality mic and headphones, now could be the time to speculate. Make certain your lighting is sweet in case you are being videotaped as effectively. Don’t neglect to seek out someplace quiet the place you will not be disturbed (as charming as your canine could also be, it isn’t nice to listen to her or him on your podcast). And remember to show off pc or cellphone notifications.That’s it! See, it is actually not so exhausting. You’ll discover that it will get simpler and simpler the extra you do. The secret’s to only get began. You’ll be blissful that you’ve got unlocked a completely new storytelling channel for your small business.Related: How to Create Your Own Successful Podcast | PCMag