Cosmetify”s 2021 Haircare Report reveals the largest manufacturers proper now, the most popular coiffure traits the world over, and the most well-liked hairfluencers on social media.
The Hottest Haircare Brands in 2021: The haircare market is poised to develop by $4.93 billion throughout 2020-2024, rising at a CAGR of over 1% throughout 2020-2024, with 41% of progress predicted to return from APAC.
Top Haircare Brands: Cosmetify uncovered the most popular haircare manufacturers taking 5 elements into consideration to disclose the highest 100 checklist. These elements are the variety of total model searches based on Google search knowledge, in addition to the rise in searches, the variety of Instagram followers and hashtag mentions, and the model’s social media engagement charge.
Sugar Bear Hair 2,917,706 followers
Revlon 2,739,499 followers
Olaplex 2,013,483 followers
Vichy 1,533,050 followers
Kerastase 1,489,021 followers
Ouai 1,292,707 followers
Wella 1,201,709 followers
Wahl 1,179,268 followers
Redken 1,152,305 followers
Dyson Hair 1,113,213 followers
The Rising Stars of Haircare According to Google Searches
Curlsmith 298% search improve
Bleach London 154% search improve
Bondi Boost 153% search improve
Biggest Social Followings on Instagram: Social media is more and more important for the haircare trade as manufacturers leverage social media to interact with their prospects and followers by means of tutorials and collaborations with influencers. Below are probably the most adopted manufacturers, most tagged manufacturers, and the manufacturers with one of the best engagement on Instagram.
Most Followed
Sugar Bear 2.92 million
Revlon 2.74 million
Olaplex 2.01 million
Most Tagged
Olaplex 11.3 million hashtags
Wahl 6.4 million hashtags
Redken 6 million hashtags
Best Engagement Rate
As I Am 3%
Lee Stafford 1.97%
Dapper Dan 1.78%
The Most Powerful Hairfluencers: There are cases the place the faces behind the haircare manufacturers are as huge because the manufacturers themselves, and others have constructed highly effective platforms to advertise merchandise for manufacturers. Cosmetify used Instagram and YouTube knowledge to calculate rating and decide the largest influencers.
Negin Mirsalehi (@negin_mirsalehi) is predicated in Amsterdam, has 6.3 million followers on Instagram, and takes in a mixed $20,714 per publish, which is nearly 50% greater than her nearest competitor.
Brad Mondo (@bradmondonyc), the New York-based hairstylist, has 4 million fewer Instagram followers than Negin however leads the rankings in phrases of YouTube subscribers at 6.83 million, making him the highest-ranked hairfluencer for the variety of followers, and he earns $6,698 per publish.
Sarah Anguis (@sarahangius), a Dutch-based hairfluencer, has estimated earnings per publish of $12,523, which narrowly retains her from claiming second place total; nearly all of her earnings come from Instagram.
Insight According to Google Search: Last 12 months was a wierd one for the haircare class. The shutdown brought on by the pandemic gave rise to DIY hair out of necessity, however traits nonetheless emerged. Here are probably the most searched hairstyles over the previous 12 months, in addition to the kinds that noticed the largest improve in recognition.
Most Searched
Mullet 15,583,000 searches 142.12%
Waves 14,920,000 searches 16.51%
Wings 13,100,000 searches 17.57%
Curtains 12,923,000 searches 15.09%
Extensions 12,880,000 searches 32.43%
Biggest Search Increase
Curtain Bangs improve 1,016%
The New Pixie improve 508%
Layered Locks improve 207%
Modern Mullet improve 242%
Middle Parting improve 187%
