Gucci Beauty Releases New Campaign With Miley Cyrus

Last month Gucci revealed that famed Singer and Songwriter, Miley Cyrus, would function the brand new face for Gucci Beauty for his or her Gucci Flora Gorgeous Gardenia perfume. Now, the official marketing campaign video has been launched.Gucci’s newest marketing campaign video for the perfume options Cyrus coming into Flora Fantasy, surrounded by poodles and cats and a backyard of pink, orange, and purple floral preparations. Cyrus then emerges out of the pink home onto the seashore, holding a bottle of the latest Gucci perfume carrying a purple puffy-sleeved prime, a pink sequin necklace, beige checkered trousers, and a pink electrical guitar. Montages of Cyrus holding the fragrance bottle within the floral backyard and working round on the seashore are proven, together with an animation of her which transports viewers into Gucci’s perfume world.
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The marketing campaign was shot by Petra Collins, who additionally shot photographs of the unique marketing campaign that introduced Cyrus as the brand new face of Gucci Beauty. During this marketing campaign video, Cyrus carried out the music, ‘Delicious’ which speaks to the perfume’s scrumptious and candy floral odor. Japanese Kawaii tradition, anime, and pop references had been the primary inspiration behind this marketing campaign.Creative route for the marketing campaign was performed by Gucci’s Creative Director, Alessandro Michele. “Fragrances are explorations and flowers, particularly, signify a world of infinite potentialities. Just as you’ll be able to enjoyment of drawing out completely different notes from a bouquet—on this case, the Gardenia, whose scent is uncommon, sensual and intense—for the marketing campaign, I had enjoyable constructing a surreal and enchanting world round Miley Cyrus, making a playful distinction between this artist with a rock ‘n’ roll spirit and a flowery universe,” Michele stated in an announcement.

Gucci Beauty

Cosimo Sereni

Gucci’s Flora Gorgeous Gardenia perfume can be obtainable solely at Sephora’s U.S. places in August and nationwide starting in October.

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