Everything We Know About Halsey’s Makeup Brand, About-Face

Though the model has solely been round for just a few months, it actually delivers on the promise to “really feel cool.”

The rise in new make-up manufacturers has been escalating sooner than it ever has earlier than. The magnificence trade has been booming over the previous few years with celebrities popping out with their very own magnificence manufacturers and delivering them nicely with exceptional merchandise. Ashley Frangipane famously often known as, Halsey, has just lately taken to her Instagram to announce, she will probably be releasing a vegan and cruelty free make-up model known as, About-Face. The “Without Me” singer, needed to create a model that’s removed from typical and create a model that enables folks to specific their inventive sides.

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The mother-to-be has been vocal about her love for make-up and steadily does her personal make-up for public occasions. She debuted About-Face in an Instagram put up on January 4th and acknowledged within the caption, “lots of you might already know that i’ve finished my very own make-up for live shows, crimson carpets, journal covers, and music movies alike for a very long time.” Halsey additional states within the put up, “make-up is about feeling cool – not wanting good” and her model certainly lives as much as her declare, with the colourful colors and daring finishes the wonder gadgets have to supply. Though, the model has solely been round for just a few months, it actually delivers the power to “really feel cool.” Here is all the things we learn about Halsey’s About-Face.

6 The Brand Has A Number Of Products

The January launch of About-Face began the brand new yr off with a bang, with the brand new model releasing varied merchandise within the magnificence line. By the merchandise which have been launched first, Halsey needed to launch the merchandise, which offer shoppers the power to have enjoyable and be expressive. About-Face contains two completely different collections, together with “Light Lock” for many who desire a dewy and glowing look and matte finishes for “velvety, deeply pigmented choices.” The “Light Lock Collection” consists of the “Light Lock Powder,” the “Light Lock Stick,” and the “Highlight Fluid” and the matte assortment entails the “Eye Paint” and “Lip Colour.” The model affords a wide range of different merchandise together with make-up instruments equivalent to a mixing sponge and beauty luggage.

5 The Packaging Is Unique

Halsey’s intention to have folks really feel “cool” and be inventive together with her magnificence merchandise makes it zero shock she would put a variety of effort into the design of her packaging. The

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About-Face packaging is much from what is often seen in an ordinary beauty model. The singer’s stylish model was executed tremendously in her merchandise packaging design, “with attractive pink-and-chrome or daring, solid-coloured tubes and compacts.” The look of the packaging is completely different relying on the kind of product, making the idea of the model fairly distinctive.

4 All Of The Colours Aren’t Conventional

While About-Face contains a number of the extra typical colors in its assortment, equivalent to rosy tones and mauves, the model additionally affords extra putting colors, that provides folks the choice to take their make-up appears to be like to the subsequent stage. The shades of the model’s merchandise offers folks the liberty for “sheer creativity.” With the “navy blue, emerald inexperienced, child pink” out there within the “Matte Fluid Eye Paint” and the “sparkly formulation” that comes within the “Light Lock Highlight Fluid” within the shades “rose gold, gold, and bronze,” (to call just a few of the progressive merchandise within the model), the inventive make-up choices are infinite.

3 The Products Are Sold Exclusively On The Brand’s Website

A variety of magnificence manufacturers might be discovered at an inventory of shops equivalent to at malls, beauty shops equivalent to Sephora and at drugstores. About-Face is bought completely on the model’s web site. The web site may be very user-friendly and it’s easy to navigate the

Related: Fans Say Halsey Will Be The ‘Best Mom’ After Seeing Stunning Maternity Shoot Photos

website relying on what particular merchandise is needed. All the merchandise from the model can be found for buy on AboutFace.com and as of now’s solely out there on the web site.

2 The Prices Are Affordable

When a brand new movie star drops a make-up model, it is not uncommon to marvel if the costs are going to be unaffordable. Celebrities are normally recognized for sporting the perfect model names that include massive value tags; whether or not that be the clothes they put on, to even the manufacturers of make-up they resolve to put on as nicely. About-Face is priced comparatively inexpensive, although the model has nonetheless produced high-quality magnificence gadgets. The merchandise vary between the costs of “$17 – $32” and are assured to supply wonderful merchandise with out breaking the financial institution.

1 The Products Are Made Ethically

The magnificence trade has been infamous for unethically manufacturing its merchandise, from testing on animals to including pointless dangerous chemical substances. In the long term the manufacturing of those magnificence gadgets could possibly be harmful for shoppers. Halsey has ensured About-Face is manufactured with good-quality elements in its merchandise that aren’t examined on animals or dangerous to customers. “All About-Face merchandise are vegan, clear, and cruelty-free, and much more” says EliteDaily.com. 

The model doesn’t solely permit customers to convey inventive make-up appears to be like and to assume exterior the field however it additionally offers consumers a way of reduction for the reason that merchandise which might be getting used are ethically produced. From her a few years of doing her personal make-up for public outings, Halsey unquestionably has taken her information of magnificence and put into a rare make-up model and it is clear her music will not be the one enterprise of her’s hitting primary on the charts.

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About The Author

Monique Costabile
(7 Articles Published)

Monique Costabile is a author and make-up artist based mostly in Toronto, Canada. She’s a graduate of York University’s Professional Writing Program and CMU College of Makeup Art & Design’s Fashion Photographic Makeup Artist Certificate Program. She enjoys writing, all issues magnificence, cooking and baking. Now she works as a author for Valnet, Inc., writing on TheIssues particularly about, Celebrity, Movies, TV and Reality TV.

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