Direct-to-consumer (D2C) firm Bewakoof, which sells attire and equipment, on Tuesday introduced the launch of devoted beauty and personal care line underneath the brand Cosmos Beauty.
Under the Cosmos brand, 43 merchandise have been launched together with day and night time lotions, aftershave, bathtub salts, beard oil and serums, that may go stay on Bewakoof.com and all e-commerce marketplaces. The value vary of the merchandise begins from ₹350 onwards and it’s focused at shoppers of all genders.
The firm stated that the brand identify Cosmos comes from Cosmic because the product design, packaging and formulation are impressed from pure elements and minerals.
Aditi Pai, enterprise head, Cosmos Beauty, stated that the corporate has been researching numerous beauty concoctions out there available in the market.
“While finding out, we recognized gaps that we might fill in by utilizing minerals and giving it a twist with pure elements like pomegranate, hibiscus and oats. Minerals are broadly recognized for his or her healing properties if used within the right proportions. Mineral-based beauty merchandise are the most recent innovation globally and we purpose to convey the most effective of the cosmic universe to our clients within the type of Cosmos,” she added.
The total vary is curated to cater to the requirement of the city market that’s searching for wholesome and protected beauty merchandise.
Prabhkiran Singh, founder and CEO, Bewakoof, stated, “Our observe document and knowledge present a robust demand for differentiated beauty manufacturers which have efficacy, honest value and don’t discriminate, who don’t propagate the concept of a good pores and skin however tackle the issues for all pores and skin varieties and issues.”
Singh stated that the corporate is concentrating on ₹100 crore in 18 months and ₹500 crore in 4 years.
According to a June 2020 report by Euromonitor International, the Indian skincare and haircare business is predicted to develop to ₹47,000 crore by 2024. A big a part of this development shall be stimulated by-products with an emphasis on merchandise that embody sustainable dwelling. Covid-19 has hastened the adoption of e-commerce and a big a part of this development will come from consumption on on-line platforms.
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https://www.livemint.com/firms/information/d2c-firm-bewakoof-launches-beauty-and-personal-care-brand-cosmos-11626156954453.html
