Coty Reinvents Fragrance Sampling for a New Era

Coty to roll-out a touch-less perfume tester to retailers globally inside the subsequent 12 monthsThe good machine affords retailers entry to utilization information to optimize product positioning and buyer expertise Developed along with Êverie, a start-up that makes a speciality of good gadgets, micro-dosing and diffusion applied sciencesNew perfume testing ritual to scale back the quantity of perfume waste and enhance lifespan of tester bottlesNEW YORK, July 12, 2021–(BUSINESS WIRE)–Coty Inc. (NYSE: COTY), one of many world’s largest magnificence firms and the worldwide chief in fragrances, as we speak introduced the introduction of a digitally-enabled touch-less perfume testing machine meant for use at magnificence retailers inside the subsequent 12 months. Real world testing of the items at brick & mortar retail shops begins this month in key European markets, adopted by a deliberate trial in Asia later this yr.Coty’s touch-less perfume tester is a digital innovation that provides clients the final word management over perfume discovery in retailer. While spray testers oversaturate the air, overwhelming the senses and surrounding surroundings, this machine delivers a single droplet of liquid on to an arm or a blotter, providing clients a much less invasive testing expertise. It additionally makes use of information to permit Coty, in partnership with retailers, to optimize the location of the testers and the shopper expertise by making certain magnificence advisors are on the spot when wanted.Coty is partnering with Êverie, a French start-up specializing in good gadgets, micro-dosing and diffusion applied sciences, to convey Coty’s touch-less perfume tester to life. A multidisciplinary group from Coty have labored alongside Êverie over the previous yr to develop a linked easy-to-maintain and sustainable machine. This touch-less perfume tester is ready to work for weeks with out a battery recharge and reduces fragrance loss in comparison with conventional testers. It will likely be suitable with all Coty’s perfume testers and could be uniquely personalised to every of Coty’s manufacturers.Story continuesClaire Catherine-Mercier, Vice President Retail Experience, stated:”Coty’s touch-less perfume tester is a breakthrough innovation developed in partnership with Êverie. With the return of in-person buying, the well being and security of our customers are all the time on the forefront of our minds. Deploying a single drop of liquid to the pores and skin with the identical restitution as conventional testers, this new expertise eliminates pointless waste and affords a secure, contact-free various for testing.”Today’s announcement comes as shops are re-opening across the world–and as hygiene and security have grow to be an integral a part of the expertise at brick & mortar retailers. The creation of a new touch-less luxurious ritual for testing will assist these customers that must attempt fragrance earlier than shopping for, and in the end will drive gross sales at shops.About Coty Inc.Coty is likely one of the world’s largest magnificence firms with an iconic portfolio of manufacturers throughout perfume, coloration cosmetics, and pores and skin and physique care. Coty is the worldwide chief in perfume and quantity three in coloration cosmetics. Coty’s merchandise are bought in over 150 nations all over the world. Coty and its manufacturers are dedicated to a vary of social causes in addition to searching for to attenuate its influence on the surroundings. For further details about Coty Inc., please go to ÊverieÊverie is a younger and revolutionary firm with a resolute focus in re-inventing magnificence rituals in partnership with well-known manufacturers. With a concentrate on perfume, skincare and make-up, we’ve got proprietary breakthrough applied sciences in micro-fluidics, atomization, and micro supply of fluids. These applied sciences gas a vary of recent merchandise to come back. Êverie is agile within the holistic innovation cycle; from ideation till industrialisation. Based within the south of France Êverie was based in 2011 by Wim Meulenkamp (CEO) and Laurent Foucher (CTO).View supply model on Relations Olga Levinzon, +1 212 389 [email protected] – for Coty Antonia Werther, +31 621 [email protected] – For Êverie Wim Meulenkamp, CEO Êverie+33 (0)7 86 39 00 [email protected]

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