NEW YORK, July 6, 2021 /PRNewswire/ — Biolage introduces the All-In-One Expansions, an prolonged assortment of the hair skilled and client favourite All-In-One coconut-infused Multi-Benefit Spray infused with key pure substances for all hair varieties.
The brand-new enlargement of the Biolage All-In-One assortment is impressed by pure substances—and consists of the versatile, oat-formulated All-In-One Shampoo Scrub for hair, scalp and physique use, and the All-In-One Intense Dry Shampoo formulated with rice starch.
Prioritizing wholesome hair begins with the scalp—which is why the brand new All-In-One Shampoo Scrub is an integral addition to any haircare routine. A standard shampoo is probably not sufficient to totally cleanse extra buildup on the scalp, which is the place the All-In-One Shampoo Scrub is available in to exfoliate whereas gently eradicating product buildup, grime, extra oil and flakes on the root of the hair. Oat, one of many key substances within the product, presents a delicate but efficient cleanse, leaving hair delicate, clean and stuffed with shine. In addition to oat, this Shampoo Scrub can be formulated with jojoba oil and castor oil, offering added moisture to hair. With a flexible, multi-benefit components, the product can be utilized on each the hair and physique.
“We are ecstatic to be increasing the very well-loved All-In-One Collection,” says Mounia Tahiri, Senior Vice President at Biolage. “There’s an enormous motion for scalp well being proper now, so we wished to meet client demand and create a spread of nature-inspired, scalp-friendly merchandise for your haircare routine that prioritize the well being of the hair the place it actually begins—the basis.”
“With a number of advantages and formulated with light substances, we’re proud to be releasing these expansions which might be secure for color-treated hair, can assist construct a wholesome hair routine, and that stylists and shoppers can really feel good whereas utilizing,” she added.
The All-In-One Intense Dry Shampoo is bound to turn into essential in hair routines, permitting all hair varieties—even the darkest of brunettes—to prime, refresh and deeply clear hair with out water. Formulated with rice starch for additional absorption of grime and oil to management buildup, this dry shampoo encompasses a vegan components that works shortly to clear and refresh hair—with out leaving any residue or streaks.
“I couldn’t be extra excited for these additions to the Biolage All-In-One line,” says Biolage Global Ambassador and Celebrity Stylist Sunnie Brook. “I exploit the All-In-One Multi-Benefit Spray religiously in my every day routine and it is a go-to for any and all of my purchasers. The All-In-One line, and particularly the extensions, are nice merchandise you may really feel good including to your routine, and they honestly work for any and all hair moments.”
The All-In-One line of merchandise are formulated to be higher for hair and higher for the atmosphere, that includes key, trending pure substances and 100% vegan, paraben-free, mineral oil-free and synthetic colorant-free formulation.
The All-In-One prolonged vary is offered at salons, Amazon and Ulta Beauty beginning July 1, and each product additions can be at an MSRP of $24. Learn extra in regards to the brand-new line at Biolage.com
ABOUT BIOLAGE:
In 1990, Biolage was born from the thoughts of hairdresser and entrepreneur Arnie Miller, who noticed the chance to convey out hair’s pure magnificence, touchable and stuffed with motion. Since its conception, the model has been impressed by pure substances, resembling botanicals, and identified for its iconic white packaging and signature perfume. Biolage is acknowledged worldwide as a frontrunner in skilled haircare, taking haircare to new ranges by providing high-performance, professional-quality merchandise impressed by botanicals – and that fame continues to develop. Biolage is dedicated to persistently enhancing its formulation and sustainability requirements. We acknowledge that sustainability is a journey of steady enchancment and we invite you to be a part of us.
EDITORIAL/MEDIA INQUIRIES: For all media inquiries, together with pattern requests, please contact Colette Killworth: [email protected] // 310-878-2560
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