Bewakoof eyes Rs 1,000 cr revenue in 2 yrs, expands into beauty segment

Bewakoof, a youth-focused D2C model, expects its revenues to the touch Rs 1,000 crore in the subsequent two years because it provides new product classes and strengthens its retail presence throughout varied digital platforms.

The firm, which presently has annual gross sales of about Rs 300 crore, has launched ‘Cosmos’ to faucet into the fast-growing beauty segment in India.

Prabhkiran Singh, founder, and Chief Executive Officer of Bewakoof mentioned as a model, Bewakoof has carved its house in the minds and hearts of millennials with its trend vary of attire, backpacks, flipflops, and cellular covers.

“As a model, we have now been round for 9 years and are among the many largest D2C manufacturers in the style house, we have now gross sales of near Rs 300 crore…The future is to look past trend, and we need to develop into a way of life model. We have launched a beauty model and also will add classes like residence and residing in the longer term,” he added.

Singh mentioned general as a enterprise, Bewakoof is seeking to cross Rs 1,000 crore in two years.

“and with Cosmos itself, we’d be disenchanted if we do not cross Rs 100 crore in 18 months and Rs 140-150 crore in two years,” he added.

Singh defined that the corporate has been engaged on extending its presence past its personal platform and including different on-line marketplaces.

Bewakoof additionally has a variety of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney manufacturers for varied trend merchandise.

The govt famous that information reveals that there’s a sturdy demand for differentiated beauty manufacturers which have efficacy, truthful value and do not discriminate or propagate the concept of truthful pores and skin.

Instead, prospects are merchandise that may handle the issues for all pores and skin varieties and assist them get pleasure from wholesome pores and skin, hair, and physique, he added.

Under the Cosmos model, 43 merchandise starting from day and evening lotions to aftershave, bathtub salts, and serums are being launched that will probably be obtainable on Bewakoof’s platform in addition to on-line marketplaces.

The firm has been researching varied beauty concoctions obtainable in the market and has recognized gaps that it may fill in by utilizing minerals and giving it a twist with pure components.

According to a June 2020 report by (*2*) International, the Indian skincare and haircare business is predicted to develop to Rs 47,000 crore by 2024.

COVID 19 has pushed the adoption of e-commerce in addition to an uptick in new digital-only manufacturers throughout varied segments, together with private care.(Only the headline and film of this report might have been reworked by the Business Standard workers; the remainder of the content material is auto-generated from a syndicated feed.)

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