Bella Vita Organic raises $10 million to scale up personal care products

Direct-to-consumer personal care model Bella Vita Organic has raised$10 million from Ananta Capital, a personal fairness platform backed by the Mumbai-based Taparia household of Famy Care Group. Bella Vita Organic, a model owned by Idam Natural Wellness Private Limited, manufactures and sells pure skincare, haircare, and wellness products focussing on personal care options for all buyer wants.

Bella Vita Organic has a portfolio of face care, physique care and hair care products. The agency mentioned it has run profitably since inception and plans to achieve this whereas pushing the pedal on progress with this fund-raise.

“We’ve been lucky to see our clients love our products proper since our launch in late 2018, and right this moment we’re elated to see our traders inserting their confidence in our younger model,” mentioned Bella Vita Organic founder Aakash Anand. “This funding will additional assist us scale our model and product choices and proceed to be a supply of enjoyment for our clients.”

Started in 2018 by Aakash Anand, the concept of beginning the net direct-to-consumer model got here when he noticed his mother-sister duo (Anju Anand and Aashima Anand) get super buyer love for his or her salon chain which used home-made pure and ayurvedic pores and skin and wonder products.

Initially, launched with 4 products within the face care vary, Bella Vita Organic has now over 55 products in whole together with a spread of fragrances and important oils.

“In our analysis on the D2C personal care house we checked out a whole lot of firms, however Aakash and Bella Vita Organic really stood out,” mentioned Sanjeev Taparia and Ashutosh Taparia, a part of the Taparia household and Sponsors of Ananta Capital. “Our core focus at Ananta is to construct deep and long-term partnerships with the founders of firms we again. We don’t function as typical non-public fairness funds however extra as working companions.”

Bella Vita Organic is on the observe to turning into the quickest D2C Indian skincare model to cross Rs 100 crore in annualized income run charge inside a report time of three years of existence within the enterprise. Apart from its App and web site, the model sells on Amazon, Nykaa, Flipkart, Purplle, and quite a few marketplaces.

“We at Ananta have a singular give attention to investing in passionate founders who’re attempting to construct giant enterprises with a pointy give attention to unit economics,” mentioned Lovkesh Kapoor, managing companion of Ananta Capital. “Aakash (Anand) and Bella Vita Organic tick all of the containers for us.”

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