In the sweetness and haircare area, professionals have a large number of reserving websites to select from. From StyleSeat to Booksy, to Square, magnificence professionals haven’t any scarcity of the place and find out how to promote their companies. However, there has by no means been something particularly created for Black magnificence and haircare. That is, till now.
Beauty N Brushes Founder, Ruth Kusi Asare
In March of this yr, Ruth Kusi Asare launched the revolutionary, Beauty N Brushes (BNB). A reserving website designed for Black magnificence, haircare, and all the things in between. Currently, in 20 cities throughout the U.S. and Canada, Beauty N Brushes gives a complete itemizing of two,000 professionals, giving individuals of coloration entry to companies which are particular to their wants.
Ruth’s inspiration for launching Beauty N Brushes started shortly after graduating from undergrad. While taking time without work to embark on a modeling profession, she observed that there weren’t many Black magnificence professionals. Resulting in her having to do her hair and make-up earlier than occurring set.
She stated, “I had days the place the make-up artist didn’t have my shade or the make-up didn’t end up that nicely. Because they didn’t know find out how to work with my pores and skin tone. Or discovering somebody to do my hair was troublesome as a result of many weren’t acquainted with my hair texture.” Adding, “It was these experiences that made me assume how a lot better it will be if there have been a platform for individuals of coloration. One that might make discovering Black professionals simpler.”
From there, Ruth started creating a web-based presence by Instagram. “For two years, we showcased magnificence professionals, serving to to attach them with purchasers. And grew a following from there”, she says. Through the success of their Instagram account, which is over 167,000 followers, Ruth started trying into find out how to create Beauty N Brushes.
Since launching, Ruth has already seen nice success in Beauty N Brushes. Saying, “We get loads of messages from individuals telling us that they’ve been capable of finding somebody of their metropolis. We additionally see it in our stats. On the again finish of the platform, we’re capable of see how many individuals are utilizing the platform.”
Aside from being for individuals of coloration, what makes Beauty N Brushes distinctive is the number of classes. Allowing customers to filter out precisely what they need from metro space to particular service. It was a characteristic that Ruth stated was necessary in constructing out the positioning.
“The focus is the purchasers. And purchasers like us, don’t really feel like we’re catered to. So I wished to be sure that it’s communicated successfully. That’s why now we have tons of of classes for the several types of companies that we provide. As ladies of coloration, we’re typically altering our hair and getting our make-up performed. So we wished to be sure that the companies that we are likely to do are being catered to. With Beauty N Brushes, you’re capable of finding a magnificence skilled inside your metropolis who’s in a position to do this look. And you may simply see their work extra effectively.”
While Beauty N Brushes continues to be in its beta part, Ruth has large plans for the way forward for the positioning. She and her group are at present trying into simplifying reserving and accepting funds. They even have plans to launch an app and broaden to extra places around the globe. Ruth stated, “We need to be a one-stop place for Black ladies to search out the sweetness inspirations particularly for them. Black ladies are oftentimes thought-about an afterthought. So we intend to prioritize Black ladies and their magnificence wants.”
For extra data on Beauty N Brushes, go to https://beautynbrushes.com/.
Contributing Writer Racquel Coral is a nationwide way of life author and journalist based mostly in Chicago, Illinois. Find her on social media @withloveracquel.