After 15 years with P&G, Eric Lin heads to livi bank as CMO

One of Hong Kong’s digital bank livi bank has appointed Eric Lin as chief advertising officer, in accordance to his LinkedIn. Lin is claimed to have joined someday earlier this month after spending greater than 15 years at Procter & Gamble (P&G).
At P&G, Lin served as normal supervisor, haircare advertising, pure and sustainability for China. Based in Guangzhou, he led end-to-end model methods, new product growth and go-to-market methods of premium pure manufacturers in China.Prior to his final place at P&G, he was normal supervisor and advertising director, Hong Kong and Taiwan Haircare. He was liable for all haircare manufacturers in Hong Kong and Taiwan. He additionally led model technique intervention to enter the premium section, new white house and digital transformation. Lin was not new to digital and know-how area having lead the digital and media for Hong Kong and Taiwan for P&G between 2013 and 2015. He oversaw firm media methods, operation, innovation and company functionality, reworked media mannequin to digital-lead from conventional media mannequin to step change media ROI. He additionally led firm digital methods, organisation coaching and company functionality to kind partnerships with main digital platforms, as properly as firm CRM, e-Commerce and direct advertising programme. Lin additionally boasts expertise in accounting earlier than becoming a member of P&G. MARKETING-INTERACTIVE has reached out to livi bank for extra particulars of (*15*) appointment. 
Most lately, livi bank rolled out a marketing campaign that includes singer and actress Stephy Tang with a number of touchpoints, telling the advantages of the bank’s newest livi PayLater Mastercard.
In the TVC, Tang acts as a relationship adviser in a collection of movies to deal with the issues of audiences. In the web movies collection, which might be launched weekly from early subsequent week, she cures varied relationship disputes, provides recommendation and tells the advantages of the pliability of having the ability to “purchase now, pay later” with livi PayLater.
She advises {couples} to share decision-making, not to accept lower than they deserve, and never to restrict themselves. 
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