Why SalonCentric (L’Oréal’s distribution business) are launching a marketplace

L’Oréal’s US wholesale distribution enterprise SalonCentric have introduced plans to launch one of many salon business’s first devoted wholesale magnificence merchandise marketplace for salon execs on the Mirakl Marketplace Platform. Set to launch within the Autumn, the third-party marketplace will allow SalonCentric to triple its on-line product choice by including 350+ third-party distributors alongside its present product picks (roughly 100 present SalonCentric-owned manufacturers).
So why is that this a massive deal? Salons and hair care professionals want tons of to hundreds of merchandise to do their jobs. You title it, they want it. Whether it’s dye, colours, extensions, combs, dryers, and anything you see in your month-to-month journey to the salon. But, for instance, when the pandemic hit, salons and stylists wanted issues like PPE, protecting glass limitations, and much more cleansing provides to guard themselves and clients. Where can they discover them? And how do they do it successfully with out it impacting their enterprise? Enter SalonCentric. While that’s a particular instance, the marketplace will give SalonCentric the agility it wants to answer speedy buyer calls for, whether or not its glass limitations or the subsequent massive factor in hair care, all inside one on-line purchasing expertise.
With the launch of its marketplace, SalonCentric will solidify its place as one of many largest wholesale salon & magnificence provider within the business, providing a vastly expanded assortment of males’s and ladies’s haircare, colour and styling merchandise, nail care, instruments and equipment from curated third-party distributors. Through the marketplace, SalonCentric may also increase into new classes, together with salon tools, hair extensions, salon software program and companies, amongst others, to develop into a true one-stop store for skilled magnificence provides for magnificence professionals.
“In the present financial local weather, elevated effectivity and price financial savings are very important to success for the salon homeowners and sweetness professionals that SalonCentric serves. With this marketplace, SalonCentric is embracing innovation in service of our clients’ success, providing them speedy entry to the widest number of merchandise and types with a seamless eCommerce expertise. Mirakl’s platform and excellent observe file of enabling B2B marketplace success at scale made them the best associate for this important marketplace initiative.”– Bertrand Fontaine, President, SalonCentric
The marketplace, anticipated to launch within the second half of 2021, will triple SalonCentric’s product choice on-line with the addition of 350+ third-party distributors, along with its present 150 distributors, on SalonCentric.com. By promoting on to SalonCentric clients by the marketplace, main magnificence and salon manufacturers will achieve a highly effective strategy to develop their enterprise.
A key think about SalonCentric’s resolution to launch with Mirakl is the Mirakl Marketplace Connector for Salesforce Commerce Cloud, which is able to make integration with the corporate’s present Salesforce Commerce Cloud eCommerce web site easy and speed up time to market.
“B2B leaders throughout industries are embracing digital innovation by launching on-line marketplaces, giving patrons the handy, environment friendly on-line expertise that they count on. With SalonCentric’s marketplace, L’Oréal USA is main the pack in magnificence, investing within the on-line expertise that may quickly develop into desk stakes for B2B wholesalers of all types.”– Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl

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