From breakup to makeup.
In the aftermath of his break up with Jennifer Lopez, Alex Rodriguez is attempting his hand at turning into a magnificence mogul, having partnered with Hims & Hers to develop the model’s first makeup for men.
Meet The Blur Stick, “a handy concealer particularly designed for men that can be utilized for pores and skin imperfections,” as the previous baseball professional, 45, defined on Instagram.
“I needed to create a product that solved a problem I confronted each day. I noticed as I used to be leaping from assembly to assembly, I wanted one thing fast and straightforward in my routine to hide blemishes or razor bumps,” A-Rod added of the inspiration behind the “modern, discreet” cover-up stick.
Alex Rodriguez launched a concealer “Blur Stick” for men with Hims & Hers, the sweetness and wellness firm during which he and ex Jennifer Lopez are buyers.Instagram
Priced at $17 and accessible in eight shades, the product is formulated with soothing and moisturizing components like aloe extract and jojoba seed oil. It marks his first product launch for the sweetness and wellness firm, during which he and Lopez turned buyers collectively final yr.
But questions stay: Does The Blur Stick really work? Is it any higher than different concealers in the marketplace? And does it really stand an opportunity at giving JLo Beauty a run for its cash?
Rodriguez demonstrates Hims’ “Blur Stick” concealer for men.Courtesy of Hims & Hers
To discover out, we requested two men from The Post — one a complete makeup beginner, the opposite an occasional cosmetics dabbler — to present The Blur Stick a strive. Watch the video above for their full overview, and skim on for the product’s professionals and cons.
Hims The Blur Stick Concealer ($17)
PROS: Both head video editor Alex DePinto and author/host Brian Faas have been impressed by the concealer’s protection and consistency, with the latter even preferring it to his standard drugstore compact.
Brian primarily used it to even out his complexion and tone down redness, whereas Alex preferred the way it masked his under-eye circles and small blemishes. Both agreed that they’d use it once more sooner or later, notably for particular events.
The Post’s Brian Faas blends out his Blur Stick.Brian Faas
CONS: Brian and Alex discovered the shade-matching course of a bit daunting, since Hims is an online-only retailer — however fortuitously, the product was simple to mix out for a pure look.
Alex famous that at $17, the value is considerably steep, and mentioned that he’d most likely decide for a less expensive drugstore concealer over a extra expensive model “particularly designed for men,” like The Blur Stick.
The Post’s Alex DePinto swipes on a little bit of Blur Stick beneath his eyes.Alex DePinto