VEGAMOUR + Sephora Announce Retail Partnership

LOS ANGELES–(BUSINESS WIRE)–VEGAMOUR, a premium, direct-to-consumer, clear hair wellness model, in the present day introduced its first retail partnership with magnificence omni-retailer Sephora that includes an assortment of merchandise from VEGAMOUR’s GRO line, launching in the present day at

VEGAMOUR’s GRO assortment consists of a mix of topical and ingestible hair wellness merchandise designed for use in tandem to assist deal with early indicators of hair shedding in addition to their underlying root causes. GRO assortment merchandise accessible at beginning on June eighth embody VEGAMOUR’s Revitalizing Shampoo, Revitalizing Conditioner, Scalp Detoxifying Serum, Hair Serum, Hair Foam, Dry Shampoo, Lash Serum and Brow Serum.

Founded in 2016 by CEO Daniel Hodgdon, VEGAMOUR has redefined the standard hair care class by creating a complete, science-driven method to visibly enhance hair density, quantity, and shine with out dangerous side-effects and promote considerable, radiant-looking hair. Using vegan, wild harvested, organically-grown elements which are clinically confirmed to inhibit DHT manufacturing, VEGAMOUR’s merchandise assist to reinvigorate dormant hair follicles and scale back environmental and emotional stressors that result in untimely shedding. Through its increasing line of topical serums, organically-sourced dietary supplements and pure hair upkeep and scalp well being merchandise, VEGAMOUR is taking a holistic, inside-out method to hair wellness.

Hodgdon is worked up in regards to the alternative to companion with Sephora in setting the usual for this beforehand underserved ‘white area’ that he’s calling the “hair wellness” class. “At VEGAMOUR, we imagine that hair well being and excessive efficiency ought to go hand-in-hand, so we determined to utterly reimagine hair care. Our 360° inside-out method to hair wellness helps a balanced physiological ecosystem conducive to wholesome, stunning hair.” Hodgdon continued, “Sephora has all the time led the best way in supporting innovation within the magnificence and wellness area with an emphasis on creating in depth buyer education schemes round new merchandise and classes, so that they had been our apparent alternative as a retail companion.”

“Sephora is thrilled to companion with VEGAMOUR and proceed our dedication to bringing purchasers the easiest in high quality and product innovation, in addition to supporting all haircare wants,” mentioned Jennifer Lucchese, VP Haircare Merchandising at Sephora. “By taking a holistic method to wholesome hair, VEGAMOUR helps purchasers deal with the underlying causes of hair thinning and makes use of clinically confirmed formulation to ship impactful outcomes. We are so excited to introduce this model to our Sephora neighborhood and look ahead to working intently with VEGAMOUR as we collectively innovate and educate round this essential, rising class of hair wellness.”


VEGAMOUR is a digitally native, vegan magnificence firm. Founded in 2016, VEGAMOUR is dedicated to creating clear, sustainable, plant-based merchandise which have a constructive influence on folks’s lives and the planet all of us share. For extra data, please go to

About Sephora Americas

Since its debut in North America over 20 years in the past, Sephora has been a pacesetter in status omni-retail with the aim of making an inviting magnificence purchasing expertise and provoking fearlessness in our neighborhood. With the objective of delivering unbiased purchasing help and a personalised expertise, Sephora invitations purchasers to the touch and take a look at 25,000 merchandise from 400 fastidiously curated manufacturers, take pleasure in companies on the Beauty Studio and interact with expertly educated magnificence advisors in additional than 500 shops throughout the Americas, in addition to over 600 places inside JCPenney. Clients may also expertise Sephora on-line and thru our cell app, entry the free-to-join Beauty Insider program and digital neighborhood, which collectively improve the expertise of Sephora’s passionate purchasers. Sephora has been an industry-leading champion of range, inclusivity, and empowerment, guided by our longstanding firm values. In 2019, Sephora introduced a brand new tagline and manifesto, “We Belong to Something Beautiful,” to bolster its dedication to fostering belonging amongst all purchasers and staff and to publicly attempt for a extra inclusive imaginative and prescient for retail within the Americas. Sephora continues to provide again to our communities and advance inclusion in our {industry} by means of our Sephora Stands social influence applications.

For extra data, go to: and @Sephora on social media. For media inquiries, please go to our Sephora newsroom or e-mail [email protected]

Recommended For You

About the Author: Jessica