Unilever, the worldwide firm accountable for manufacturers like Dove and Sunsilk, will acquire Paula’s Choice skincare from TA Associates.
Paula’s Choice skincare launched in 1995 and is thought for its high-performing elements and cruelty-free merchandise. The firm additionally breaks down the science behind its skincare merchandise and affords an in depth ingredient dictionary.
Vasiliki Petrou, Unilever EVP and CEO Prestige mentioned in a launch the corporate is thrilled that Paula’s Choice will be part of the Unilever Prestige household.
She added, “Paula’s Choice is a real pioneer within the digital house for magnificence and has created a mission-based model rooted in fact and transparency. We can’t wait to introduce the model and its iconic merchandise to a fair greater viewers.”
Paula Begoun, founding father of Paula’s Choice skincare revealed in a press release: “I’m so excited that Unilever and Paula’s Choice are becoming a member of forces, and I would like to thank Vasiliki and the Unilever group for believing in us, our mission, and our values.
“With Unilever, we will construct on our work and imaginative and prescient spanning 26 years of making sensible merchandise, and by giving folks the self-confidence that comes from realizing they’re taking the very best care of their pores and skin doable.”
The transaction is ready to be accomplished in Q3 2021.