TikToker, self-proclaimed ‘Masshole’ Mikayla Nogueira drops makeup line


“I spent plenty of years of my life depressed over the truth that I didn’t like myself as a result of individuals made me suppose I shouldn’t … in order that’s why I began to put on makeup.”

Mikayla Nogueira, viral TikToker and New England native, is dropping her first makeup assortment on June 13. Mikayla Nogueira

Known for her vulnerability, candy character and thick Boston accent, makeup artist Mikayla Nogueira has amassed 5.6 million followers on TikTok.

It’s been simply over a 12 months since her very first TikTok blew up in early quarantine, and on June 13 — Nogueira’s twenty third birthday — she’ll be launching her first makeup assortment, a partnership with Glamlite Cosmetics that pulls inspiration from her New England roots.

Caution: Explicit language.

Humble New England roots

Though Nogueira is beloved for her Boston accent — recognized for phrases like “go to paht two” every time she will be able to’t end a glance in a single video — Nogueira stated it didn’t actually register as a Boston accent to her rising up, and was really an insecurity.

“I grew up very totally different, simply seen totally different by others due to my seems to be and significantly my voice,” she advised Boston.com. “My voice has been such a factor all my life — simply being made enjoyable of for it, being not accepted for it. I actually simply wasn’t handled properly rising up by classmates, household, no matter. So, I began sporting makeup after I was 10 and it was genuinely an escape for me to really feel extra female.”

Her household is from Worcester and New Bedford, and he or she grew up in a quiet neighborhood of Freetown, proper outdoors of Fall River. When Nogueira was in highschool, she’d come dwelling and watch magnificence YouTubers for hours, which is when she began experimenting together with her now-signature colourful seems to be. At 17, she even gained a neighborhood competitors when she wrote a marketing strategy for a magnificence enterprise she dreamed of getting.

“I spent plenty of years of my life depressed over the truth that I didn’t like myself as a result of individuals made me suppose I shouldn’t, due to how I talked and the way I regarded and the way a lot I weighed and all that, in order that’s why I began to put on makeup,” she stated.

From quarantine to TikTok sensation

The first time Nogueira “flew the nest” was to attend Bryant University in Rhode Island, the place she obtained her bachelor’s in communications and media research. She by no means went to cosmetology faculty or labored as a full-time makeup artist. When she posted her first TikTok in March 2020 — throughout spring break of her senior 12 months — she had 800 followers on Instagram.

“In my second video I did a daring colourful look…and the large factor is I used to have plenty of zits, and folks seen after I went from that earlier than to the after I had no zits, and folks have been like, ‘how’d you try this?” She stated. “So, that’s after I confirmed the world how I made it appear to be you don’t have any zits in any respect, and that video blew up and obtained 15 million views. It was my third ever video on TikTok and it was actually historical past from there.” 

Though Nogueira had gone proper into her grasp’s diploma, she made the choice to pause her diploma and give up her job at Ulta Beauty in September so she may do TikTok full time. The launch of her makeup line exhibits that it has definitely paid off.

Building her dream assortment

The line, Mikayla x Glamlite, contains an eyeshadow palette, lashes, glosses, and highlighter compact. The palette has over a dozen shades, with acquainted names like “Freetown,” “Masshole,” and “Rhodie.” Nogueira selected her accomplice fastidiously, and has lengthy been a fan of Glamlite’s model and merchandise.

The assortment, Mikayla x Glamlite, will function an eyeshadow palette with shades named for Nogueira’s New England roots. – Mikayla Nogueira“They’re an indie model…I may have labored for this large model that makes tens of millions of {dollars} on a regular basis and has all this press and a focus on them, however what if I, somebody small — I used to be small — really gave an indie model a highlight?” She stated. “I knew that Glamlite has top-of-the-line formulation in cosmetics; they really care about their formulation. I knew that I used to be in good arms, and I knew they’d give me full artistic freedom.”

Glamlite CEO and Founder Gisselle Hernandez advised Boston.com that she is happy to accomplice with Nogueira on this line.

“Her mission is now to encourage others, dare individuals to step out of their consolation zone, embrace their flaws, and create a group the place everybody can really feel accepted,” she stated. “Those have been the entire issues that our model stood for. The motto for our model has all the time been ‘by no means be afraid to be your self’ and Mikayla was the best illustration of that motto. In an business and an age run by social media the place everyone seems to be pressured to look ‘excellent,’ she wasn’t afraid to indicate her actual self, flaws and all, and empower different individuals to do the identical. That, in our opinion, is what makes a real icon.”

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About the Author: Jessica