This Is Officially the Most Popular Fragrance in the U.S.

According to latest information from the NPD Group, the status magnificence trade noticed a gross sales decline of virtually 20 p.c final 12 months, however fragrance gross sales grew double digits in 2020. While there are many signature scents and playful spritzes to experiment with, there’s one perfume in explicit that outperformed the relaxation.

Boasting greater than 10,000 nearly good evaluations on retailers comparable to Ulta Beauty, Sephora and Amazon, it’s no shock philosophy superb grace eau de toilette ($52) ranks as the number-one promoting perfume in America. Even crazier, the model reviews one bottle of the perfume bought each 39 seconds final 12 months alone.

Celebrating its twenty fifth anniversary this 12 months, the clear, contemporary scent is full of floral notes and a clean end that feels traditional, not stuffy, making it a signature scent for numerous ladies throughout the globe.

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About the Author: Jessica