This Challenger Cosmetic Brand Is Betting Big on Black Beauty

There’s a niche for luxurious and reasonably priced magnificence haircare and the trade is due for a brand new hairdo. Melanin Haircare, based by two sisters, on-line creator content material Whitney White and Taffeta White are pushing the wonder trade requirements to safer substances and making it reasonably priced for households. We sat down with Whitney White to debate the significance of addressing completely different wants, prices, and understanding your product purchases. 

Grit Daily: You had your individual adventures earlier than Melanin Haircare. Share these.

Whitney White: Before co-founding Melanin Haircare I used to be and nonetheless am, an internet content material creator underneath the alias @Naptural85! In truth, it was the @Naptural85 model that I’d begun over 10 years in the past that was the catalyst to launching Melanin Haircare. Over the final decade, I’ve shared my life-style, magnificence, and hair ideas, in addition to home made recipes to my Naptural85 neighborhood of over 1 million members, who then straight requested that I promote these recipes, pre-made to them! Prior to that, I labored full-time as a contract and contract graphic designer, working for a lot of outstanding worldwide manufacturers which are headquartered in our house state of Massachusetts!

Grit Daily: What’s behind the Melanin Haircare identify?

WW: The identify “Melanin Haircare” is an ode to our neighborhood that impressed and inspired our creation! It’s a declaration of delight, self-acceptance, and unapologetic confidence. The identify represents our neighborhood and provides them a protected area to really feel welcomed and valued. It was vital to us to have a good time our neighborhood as a result of, with out them, we wouldn’t be right here – so what higher method, than within the identify!

Grit Daily: For the uninitiated, what’s NAPTURAL85?

WW: For over a decade, Naptural85 is my on-line model. It began as merely the display identify that I registered when creating my very first Youtube video again in 2009. Thinking it could be my one and solely video, it has now grown into my private pure hair, magnificence, and life-style model. I share every little thing from hair care, self-care, and DIY to entrepreneurship and household content material. It’s merely an genuine illustration of myself and what I’ve skilled and discovered, as I’ve fairly frankly grown into maturity on-line!

 Grit Daily: What downside are you attempting to unravel?

WW: Melanin Haircare is an reasonably priced luxurious. We imagine that each particular person deserves pure, non-toxic, and useful hair care merchandise regardless of their revenue stage, and we try to at all times over-deliver on expectations. All of our merchandise are free from sulfates, silicones, phalates, formaldehyde, parabens, mineral oil, and petroleums, and we’ve additionally taken the added step to research each ingredient we use in opposition to the EWG database to make sure it’s protected for our neighborhood.

We additionally purpose to simplify the hair care course of, offering merchandise that a whole household can make the most of collectively, no matter hair kind, gender and age. Our merchandise are unisex, work on all textures and porosities, and along with all this, we provide our merchandise in massive portions to make sure that the household doesn’t run out too shortly. We’re true to who we’re and our guarantees, and that’s evident whenever you obtain our merchandise and notice how a lot you’re getting in your greenback. It’s additionally clear by our in depth, useful and pure substances lists, in addition to the leads to your enhanced hair and scalp well being after utilizing.

Grit Daily: What’s one typical knowledge about magnificence merchandise that’s simply plain fallacious?

WW: One typical knowledge that’s incorrect, that we try to unravel with Melanin Haircare, is that the costlier a product, the higher it’s for you. There are many merchandise on the market which are costly however don’t ship in substances and outcomes. It is so vital for customers to learn their substances labels for transparency into what they’re truly buying. False advertising and marketing claims are an actual factor, and the reality lies within the substances record. So whereas, sure, the extra useful substances that you simply embody in a product, the costlier it turns into could also be true, however not each product will probably be value what it claims it’s— learn your labels individuals! 

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About the Author: Jessica