Then I Met You has critically made its mark since launching solely three years in the past. Already, the Ok-Beauty model is known for its efficient customized formulation, its periwinkle blue-hued packaging which can be each lovely and useful, and merchandise that work onerous and can simplify all of our skincare routines. They initially launched stateside again in 2018 and are simply now dipping their toes into the UK market, completely obtainable with magnificence retailer Cult Beauty. Charlotte Cho, aesthetician, writer and founding father of Then I Met You, sat down with GLAMOUR to speak all issues skincare. She dropped particulars on the brand new acid that’s about to be on everybody’s lips (or shall we embrace face?), break up the actual tea on the 10-step skincare routine and the way her model is about to vary the skincare panorama within the UK.
Charlotte’s magnificence journey began virtually 9 years in the past, when she moved to South Korea from the US for the very first time and ended up spending 5 years there working in tech. “I didn’t have knowledgeable magnificence background in any respect. It was really fairly the other. I spent some summers within the solar with out sunscreen. I did not wash my face. I had zero clue about skincare.” she reveals.Charlotte thought skincare was one thing that she solely needed to fear about when wrinkles began showing. However, there’s a purpose why we’re all obsessive about Ok-Beauty. Korean girls actually don’t play about with their skincare, it is all a part of their hygiene and a part of their day by day observe. Plus, they actually know their stuff, so it was solely a matter of time earlier than Charlotte tapped in.
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Upon her return to New York in 2012 got here the concept of Soko Glam, which is now one of many greatest e-tailer’s for Ok-Beauty. In truth, they had been credited for bringing Korean magnificence to the US earlier than Korean magnificence was even a factor. She additionally determined to enroll in aesthetician faculty. Six years down the street, Charlotte created Then I Met You, which is her personal interpretation of all of the improvements she noticed in Korea together together with her personal favorite substances.
The Korean tradition didn’t simply affect Charlotte’s deep ardour for skincare however she additionally shared how she realized about JEONG. It’s a Korean phrase that’s onerous to explain, however the definition of this can be a deep and significant connection you could possibly have with somebody or one thing. In truth, that is the rationale behind the lengthy model title.
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Charlotte selected to create a phrase and he or she needed the road to be rooted within the idea of allure. “Then I Met You is a phrase that makes you concentrate on somebody or one thing that modified your life for the higher. It’s type of romantic and I needed my line to face out. I felt like no-one has ever actually evoked an emotional response on this approach,” she says.As properly as being aesthetically pleasing, Then I Met You is ready to vary the way in which we nurture our pores and skin. The vary transcends our primary concept of self-care, going deeper, to focus a bit of further effort in the fitting locations and spark actual change to your pores and skin with pure, premium substances.
Charlotte debunks a few of our skincare questions:
Q Why ought to we double cleanse?
A “Discovering double cleaning actually modified the sport for me. Just cleaning with an oil cleanser after which a water-based cleanser actually does take away all these impurities, even issues that you do not see along with your bare eye. It additionally prevents untimely growing older and breakouts as a result of all of these free radicals’ injury can happen from simply air pollution sitting in your pores and skin. So when you’re not washing your pores and skin proactively and totally, then you definitely really result in a double whammy of pores and skin chaos.”
Q Difference between toner and essence?
A “Ok-Beauty dropped at the desk actually hydrating toners which can be all about resetting your pH, but additionally offering hydration to prep your pores and skin for the remainder of your skincare routine. Essences are sometimes additionally deeply hydrating. The completely different between them actually is dependent upon the model, the product and the substances. Every toner is not precisely the identical. Sometimes you could possibly use a toner and skip the essence as a result of they’re each the identical. For our model I needed to make every step intentional and distinct. Essences sometimes have a majority of fermented substances within the base of the product. On your pores and skin’s turnover each 28 days, fermented substances are used to assist pace up mobile turnover for brighter complexion.”
Q Is polyglutamic acid the brand new hyaluronic acid?
A “Yes. I’d say so. Polyglutamic acid is form of like hyaluronic acid and I know everybody loves hyaluronic acid, however these things is definitely 4 instances extra highly effective.”
Q What do peptides do and do we want them?
A “Peptides [the building blocks of essential proteins needed for healthy skin] are very highly effective, however they’re typically infused in formulation which can be heavy. When you concentrate on individuals who need peptides, they’re typically coping with ageing as a prime concern. We discovered that peptides really do not ship properly to the pores and skin in thick formulation which can be very emollient. Very heavy emollients can sit on the floor of your pores and skin and do not penetrate deeply sufficient to hydrate, so it is best to infuse peptides into much less emollient formulations.”
Q What different substances ought to we learn about?
A “Seaberry offers merchandise this very vibrant orange color and it is a highly effective antioxidant. Once crushed, the tiny fruits launch a little bit of oil that provides a excessive antioxidant energy. Then there may be additionally Birch milk which, mixed with polyglutamic acid, has a brightening impact.”
Q 10-step skincare routine: efficient or pretentious?
A “Why are folks freaking out about ten steps? Have you counted what number of make-up gadgets you employ day by day? The philosophy for Korean magnificence is centered on skincare and if you are going to take ten minutes to place in your face and have properly over 10 steps, why should not you’re taking the identical quantity of care and time to take away it and to nurture your pores and skin beneath? Makeup undoubtedly appears higher when your pores and skin appears good, in order that was type of the notion. People had been actually intrigued as a result of skincare was not a pattern again then, so after they tried all ten steps for about 15 or 30 days, it went viral as a result of folks noticed outcomes. If you layer your pores and skin hydration, and nourishment, you are going to see loopy outcomes. We inform folks on a regular basis, you do not have to make use of 10 steps. It’s actually what your price range and way of life permits and what your pores and skin targets are.”
Now the backstory, let’s begin buying. Here’s all the brand new Then I Met You merchandise that that you must embrace in your magnificence cupboard proper now…Shop All Then I Met YouFor extra from Glamour UK Beauty & Features Assistant Shei Mamona, observe her on Instagram @sheimamona