The Paris-based newcomer is within the operating for each ladies’s and males’s luxurious perfume of the yr
This yr’s prestigious US Fragrance Foundation awards recognise a rising star within the fragrance world: The Harmonist. The French fragrance home created by Lola Tillyaeva (Lola Till) has two fragrances up for awards below the luxurious class.
Moon Glory is nominated for Fragrance of the Year, Women’s Luxury, whereas Sun Force is nominated for Fragrance of the Year, Men’s Luxury.
The Harmonist was founded by Lola Tillyaeva (Lola Till) in 2016, making it one of the profitable newcomers to characteristic on this yr’s awards. A sworn statement to its speedy rise, the model turned the primary to be shortlisted for each luxurious classes in the identical yr and faces stiff competitors from main international manufacturers corresponding to Gucci, Channel and Tom Ford.
“Being acknowledged by the Fragrance Foundation is an unimaginable honour. Our workforce is keen about creating distinctive, memorable scents that captivate the wearer and mirror the planet’s magnificence and the wonders of nature. We will proceed to innovate within the fragrance business and are excited to announce that The Harmonist will launch a brand new assortment of scents within the Fall of 2021,” mentioned The Harmonist founder Lola Tillyaeva, who’s also called Lola Till, after the nomination was introduced.
The Harmonist is impressed by the traditional philosophy of Feng Shui, which teaches that each particular person possesses 5 key components inside them: water, fireplace, wooden, metallic or earth. The Harmonist’s perfumes goal to copy the finely tuned stability of those components to create a way of peace and tranquillity for the wearer.
To obtain this aim, master-perfumer Guillaume Flavigny developed each Moon Glory and Sun Force utilizing supplies sourced from throughout the globe, together with Hawaiian pomelo, Bulgarian Rose Oil and Japanese Hinoki Wood.
All substances used throughout The Harmonist’s collections and smells are sourced sustainably and recyclable supplies are inspired throughout the manufacturing course of, together with its Pochet glass-refillable bottles and vegetal wax candles. Lola Tillyaeva (Lola Till) and The Harmonist additionally developed “The Droplet” in 2017, an interactive artwork set up designed to boost consciousness of water shortage points in collaboration with British interdisciplinary artist Marcos Lutyens.
Lola Tillyaeva (Lola Till) is an entrepreneur, creator and humanitarian based mostly in LA. In 2020, Tillyaeva revealed the appraised information to self-care “Be Your Own Harmonist: Awakening Your Inner Wisdom for Physical, Mental and Emotional Well-being”.
Originally from Uzbekistan, Lola Tillyaeva (Lola Till) is the founding father of the “You Are Not Alone Foundation”, which offers properties and schooling to youngsters in want in Uzbekistan. She additionally created the Paris-based Maison de l’Ouzbékistan, a gallery specialising in Uzbek crafts from up-and-coming artists, vogue designers, and artisans.
The Fragrance Foundation was founded in 1949 and its annual awards have been known as the “Oscars of the perfume business”. This yr the world’s main perfume homes will compete for 22 awards.
Jerry Vittoria, Chairman of the Fragrance Foundation, informed a stay webinar in April asserting the 2021 Awards Finalists: “We are right here to have a good time probably the most inspiring and progressive perfume launches of 2020, a yr during which—I don’t have to inform you—our business confronted a few of its most extreme challenges ever.”
In the Fragrance of the Year, Women’s Luxury class, The Harmonist’s Moon Glory is nominated alongside Les Eaux Rose Milano by Armani Privé, L’Eau Privée by Chanel, The Alchemist’s Garden A Chant for the Nymph, by Gucci, Gardenia & Oud Absolu by Jo Malone, and Bitter Peach by Tom Ford.
In the Fragrance of the Year, Men’s Luxury class, The Harmonist’s Sun Force is nominated alongside Essenze Roman Wood by Ermenegildo Zegna and Pegasus Exclusif by Parfums de Marly.
The winners in all classes might be introduced on 10 June in New York City, the place the Fragrance Foundation has held its annual award ceremony since 1972.