“Powered by superfoods and perfected by science” – as described by Cult Beauty, you’ll be forgiven for complicated Youth to the People’s components record with the recipe to your morning smoothie. Think antioxidant-rich leafy greens like spinach and kale mixed with different pure vitamins, extracts and nutritional vitamins. Founded by cousins Greg Gonzalez and Joe Cloyes, the Californian model builds on three generations of skincare experience; it is a legacy began by their grandmother, Eva, a pioneer in pro-level skincare within the ‘70s. All about plant energy, Youth to the People’s formulation are cruelty-free and 100% vegan. They’re additionally an enormous success – the Kale + Green Tea Superfood Cleanser is the highest vendor on Sephora USA and the model is a favorite of social media star Hyram Yarbro (aka Skincare By Hyram). No surprise, then, that Youth to the People is one in every of Cult Beauty’s most requested acquisitions.