If you are feeling misplaced making an attempt to lock down a haircare routine, you’re undoubtedly not alone. As magnificence editors, we discover ourselves extraordinarily overwhelmed with merchandise—and buzzy elements altering by the week! It at all times helps when a model acknowledges its saturated market and in addition acknowledges that everybody’s hair is completely different. Enter: Tailored Beauty haircare.
The model was based by YouTube content material creator Keya James, who boasts greater than 4.6 million views on the platform. Following her digital success posting all the pieces from life hacks to patio makeovers, to household content material (and naturally hair), the social media star confidently launched her plant-based, unisex haircare model for curly-headed shoppers.
We had the pleasure of chatting with James, who breaks down how her line differs from opponents, the trials and tribulations of launching a haircare line, and why the model means a lot to her—particularly as a girl of colour. Keep studying for what the Tailored Beauty haircare founder needed to say!
(Photo courtesy of Keya James)
The Foundation of Tailored Beauty
“In 2011, I made the choice to go by myself pure ‘hair journey,’ ” James tells Mane Addicts. “I did a ton of analysis on wholesome hair care practices and shortly seen that there have been a variety of merchandise available in the market, however a lot of them contained so many dangerous synthetic elements. So, I began working by myself shea butter and shared my information on my YouTube channel. It created such a requirement that a lot of my subscribers requested that I begin packaging the product that it’s immediately: Everything Butter. As a girl of colour, I recognized the battle and significance of bringing merchandise to the market that tailor-made to my hair sort. My aim was to create merchandise that have been really nourishing, pure, and all-inclusive.”
The Biggest Challenge of the Launch Process
“There’s quite a bit that you just don’t see behind-the-scenes,” James explains. “Most weekends, my husband and I labored 16+ hours whereas working our full-time jobs through the work week on the time. The transition from being a home-based firm to proudly owning a warehouse and getting offered at Walmart shops has been the largest reward by all of our adversity.”
Tailored Beauty is for somebody who…
Tailored Beauty is for somebody who desires luxurious, wholesome hair for an affordable value. It’s for the naturals who’ve tried almost each curly product available on the market and are nonetheless searching for the model that provides them the thick, shiny hair they’ve at all times wished.
How Tailored Beauty Differs From Its Competitors
“Tailored Beauty provides a quiz based mostly in your hair sort, the place we will decide what merchandise are finest suited on your wants,” James says. “Our model is tailor-made to textured hair that deserves premium therapy making your hair feel and appear luxurious, with out the premium value level. We have tailor-made collections and kits positioned at truthful value factors that you just gained’t discover anyplace else.”
She provides, “Also, our family-owned enterprise could also be thought-about small, however we’re rising quickly. Our firm’s dimension permits us the flexibility to actively pay attention and adapt to our clients’ suggestions. We wish to create merchandise which might be really nourishing, pure and inclusive to all of our curly and kinky-headed purchasers.”
The Walmart Connection
“Walmart is such a becoming retailer for Tailored Beauty as a result of it’s accessible in our neighborhood,” James explains. “Walmart is likely one of the largest, most reasonably priced retailers within the nation and has a small assortment of curly hair-focused manufacturers. We’re so excited to be certainly one of them.”
Lessons Learned Amid the Journey
“I’d belief my instinct sooner,” James says earnestly. “There have been lots of people telling me that I couldn’t begin and develop my very own enterprise from scratch. It’s wonderful to see how far we’ve come previously few years. Many girls really feel overwhelmed on the concept of beginning their very own enterprise. I wish to present consolation, experience and steerage to empower them to embark on what I do know is feasible.”
The Journey Ahead
“One of my targets is to have interaction in additional talking engagements with massive audiences,” James says. “I really feel that I’ve a wealth of data that must be shared. I’ve the flexibility to talk and join with my neighborhood to assist them perceive entrepreneurship. I wish to see all of us succeed.”
Speaking of textured hair, HERE are 5 salons that provide pure hair texture as a part of their schooling program!
