Speaking of Beauty podcast Neenah Paper Greg Maze Product Mgmt

In this episode of Speaking of Beauty (a podcast produced by CosmeticsDesign.com and hosted by Editor Deanna Utroske), Neenah’s Director of Product Management Greg Maze discusses not solely the corporate’s manufacturing, design, embossing, printing, and ending capabilities but in addition sustainable secondary packaging supplies and different paper substrates, the significance of shopper collaboration, and why he and his staff are looking forward to a full calendar of tradeshows to return.“That’s what Neenah does actually rather well: we do colours, we do textures, we do customized, we do every thing {that a} model supervisor would need of their packaging answer,” ​says Maze, introducing the corporate in the beginning of the podcast.   “One of the tendencies we have now seen [even during COVID]…is every thing is extra sustainable.” ​Consumers, says Maze “wish to assist manufacturers which have a watch for sustainability, for nature, and the setting. And that has been one thing that has escalated on this time.”​At Neenah, “we really feel that wood-based merchandise are essentially the most dependable renewable useful resource that we have now….We supply all of our fiber via  FSC (or Forest Stewardship Council) services. It’s regulated very very strictly.”​“We additionally make the most of extra post-consumer content material in all of our merchandise and make these obtainable to the totally different manufacturers.” ​And he says, “we’re in search of different fibers, like cotton, hemp…which can be very environmentally pleasant.”​A collaborative strategy to magnificence packaging design and innovationNeenah takes delight of their collaborative design course of as Maze explains, “We have our personal design middle at Neenah the place we have now on-staff designers. So, we will present prototypes, we will brainstorm with the model proprietor on totally different concepts….Because we’re concerned in so much of totally different verticals, we will convey concepts that we have now completed for one vertical like a spirits or wine and we will convey it to magnificence and wellness.”​“One of the expanded sources that we have now offered…is our prototyping …after we can present you a prototype that you may contact and really feel and truly share with the choice makers, I believe it makes all of the distinction on the earth”​Tradeshows and face-to-face occasions are nonetheless importantAsked about Neenah’s plans to exhibit at magnificence trade occasions in 2021, Maze explains that, “We’ve traditionally all the time participated in LuxePack and totally different trade occasions in business print, in packaging, and within the large-format sector.”​“We’ve clearly paused and we’re presently evaluating…if the buyer and the general public is prepared, we might plan on being current, as a result of we really feel it’s necessity to be at these occasions, it’s good to work together with prospects and model homeowners and have these conversations… face-to-face is all the time greatest.”​Learn extra about all issues Neenah Fine Paper & Packaging and the way the corporate serves cosmetics, private care, and wellness manufacturers of each dimension by listening to the total episode of Speaking of Beauty on the high of the web page.Links to pick Cosmetics Design protection:Neenah launches hemp fiber packaging materials for magnificence makers​Neenah packaging provides field wrap and customization choices​Neenah packaging acquires FiberMark​Find Neenah on-line:NeenahPaper.com​Speaking of Beauty is a podcast that includes significant conversations with consultants, insiders, and entrepreneurs concerning the enterprise of private care, cosmetics, and perfume. Speaking of Beauty is hosted by Deanna Utroske and a manufacturing of CosmeticsDesign.com. Music is Cherry Blossom by Kevin MacLeod​ and used beneath license​.

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