FOR IMMEDIATE RELEASE
The Skincare Technology Brand Joins Forces with The Lavender Rights Project, Black & Pink National, and The Transgender District to Raise Funds For The Black LGBTQ+ Community
LOS ANGELES, June 1, 2021 /PRNewswire/ — SolaWave, the Los Angeles-based magnificence machine and skincare model, has kicked off “SolaWave Celebrates,” a philanthropic marketing campaign to commemorate Juneteenth & LGBTQ+ Pride Month. The firm is honoring the coinciding holidays by partnering with and donating to organizations that handle points affecting the Black LGBTQ+ group. The marketing campaign goal is to lift $50,000 for these organizations by the top of June.
To drive the marketing campaign, SolaWave has produced a restricted version of its signature Advanced Skincare Wand in a customized violet ombre colorway “Sunset,” an ode to the unique coloration of the homosexual satisfaction flag representing the spirit of the motion. SolaWave has pledged to donate $15 from every sale of the restricted version wand to the “SolaWave Celebrates” fund, facilitated by the blockchain philanthropy platform Endaoment.
“As an LBGTQ+ and Black-owned firm, the month of June holds a deeply private significance to our staff,” mentioned Co-Founder, Fatima Loeliger. “Philanthropy is a pillar of our model and we’re excited to provide again in a significant approach. We have a singular platform, and we wish to use it to make a distinction for our communities, each this month and yr spherical.”
SolaWave is worked up to be becoming a member of forces with three nonprofit organizations, Lavender Rights Project, Black & Pink and The Transgender District, all of which uplift and handle the wants of the Black LGBTQ+ group.
“This initiative comes at a time once we acknowledge and elevate actions to liberate and free LGBTQIA2S+ Black and Brown folks, each in our communities and in carceral techniques,” mentioned Andrew Aleman, Black & Pink’s National Deputy Director of People Power & National Partnerships. “Black & Pink National believes that the apply of abolition consists of celebrating magnificence in all types no matter identification, and regardless of social norms of magnificence. It is our perception that this initiative celebrates simply that.”
The SolaWave Advanced Skincare Wand combines 4 science-backed skincare applied sciences into one moveable facial software. Featuring microcurrent, pink mild remedy, facial therapeutic massage, and therapeutic heat, the Wand rejuvenates the pores and skin and promotes a youthful, vibrant glow.
The restricted version wand retails for $149. The “SolaWave Celebrates” Wand debuted completely on NTWRK, the premier North American livestream buying platform the place leisure meets e-commerce, on May thirty first. The Sunset Wand will probably be out there for buy on SolaWave’s web site at solawave.co beginning June 1st, 2021 and can promote all through the month.
About SolaWave: Founded in September of 2020 by Andrew Silberstein, Eli Bailey, and Fatima Loeliger, SolaWave is a LA-based beauty-tech and skincare firm devoted to bringing the most effective science-backed applied sciences to customers. SolaWave strives to make magnificence and self-care accessible for all. With an ethos of simplicity, SolaWave empowers its prospects by providing holistic instruments and merchandise at an accessible worth, making certain that everybody–in each tone–can really feel stunning in their very own pores and skin.
About Lavender Rights Project: Lavender Rights Project (LRP) advances a extra simply and equitable society by offering low-cost civil authorized providers and group programming centered in values of social justice for trans and queer low-income folks and different marginalized communities.
About Black + Pink National: Black & Pink National is a jail abolitionist group devoted to abolishing the felony punishment system and liberating LGBTQIA2S+ folks and other people residing with HIV/AIDS who’re affected by that system by means of advocacy, help, and organizing.
About The Transgender District: The Transgender District is the primary legally acknowledged transgender district on the earth. The district encompasses 6 blocks within the southeastern Tenderloin and crosses over Market Street to incorporate two blocks of sixth road in San Francisco, California.
About Endaoment: Endaoment is a brand new public charity that provides Donor-Advised Funds (DAFs) constructed atop the Ethereum blockchain. Their mission is to handle and encourage the charitable giving of cryptocurrencies.
About NTWRK: NTWRK is a mobile-first video buying platform that seamlessly blends leisure and commerce. Built on a digitally-innovative mannequin of each day product drops, digital buying festivals and unique partnerships, NTWRK provides its international audiences unprecedented entry to unique merchandise from world-renowned artists, manufacturers, and personalities.