Skincare Brand Paula’s Choice Said to Explore IPO This Year | The Business of Beauty

Paula’s Choice. Courtesy.

Paula’s Choice, which sells skincare merchandise comparable to cleansers, sunscreen and moisturisers, is exploring going public as quickly as this yr, in accordance to individuals with data of the matter.
The Seattle-based firm, backed by non-public fairness agency TA Associates since 2016, has held discussions with underwriters about elevating $300 million or extra in an preliminary public providing, stated the individuals, who requested anonymity as a result of the talks are non-public. Paula’s Choice beforehand explored an outright sale and attracted curiosity from at the least two non-public fairness corporations, one of the individuals stated, whereas cautioning {that a} closing determination hasn’t been made.
Representatives for TA Associates and Paula’s Choice didn’t instantly reply to requests for remark.
The firm, which makes fragrance-free merchandise with pure and artificial components and doesn’t take a look at on animals, was based by writer and entrepreneur Paula Begoun in 1995. It has operations within the US, Europe, Australia and Asia, and is offered by retailers together with Amazon, Sephora and Nordstrom.
Beauty firms have garnered investor curiosity as shopper spending within the class is anticipated to stay sturdy. In April, Carlyle Group Inc. stated it acquired a majority stake within the father or mother of clean-beauty model BeautyCounter, valuing the corporate at $1 billion.
Last month, The Honest Co., which makes skincare and different magnificence merchandise which might be free of chemical components, made its public debut. Its shares had been buying and selling round $19.69 as of midday New York time on Thursday, 23 % greater than its $16 IPO worth.
By Crystal Tse, Gillian Tan

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