Scentmate: Firmenich Introduces AI-Enabled Platform

Firmenich joins the ranks of perfume homes launching AI-enabled options. Scentmate is an AI-enabled platform that streamlines and simplifies co-creation to ship profitable perfume options for entrepreneurs and impartial manufacturers. The platform offers rapid entry to scents, making devoted perfumers and consultants out there all through all the journey.

“As creators of constructive feelings and the trade’s innovation champion for over 125 years, our mission is to deliver high-quality fragrances to each shopper,” stated Ilaria Resta, President Global Perfumery, Firmenich. “Today, we’re very excited to launch the primary game-changing perfume answer tailored for entrepreneurs and impartial manufacturers. We went from conception to execution in lower than one yr—leveraging Firmenich’s finest capabilities, together with over 50 years of perfume knowledge, to revolutionize the best way to scent.”

Scentmate reinvents the standard manner of making fragrances to supply full entry to creativity, experience, and assets. The easy, digital briefing course of permits prospects to outline all related parameters. Scentmate then recommends the perfect perfumer-curated perfume options, shortening into minutes a course of that beforehand took weeks.

Alfonso Alvarez-Prieto, Scentmate General Manager, added, “Scentmate permits prospects to match their artistic concepts with the best, profitable perfume. We supply an clever, user-friendly platform, bolstered by human creation, to simply co-create the right perfume that may drive shopper choice, whereas dramatically rising pace to the market. Behind the platform are the world’s most famed perfumers, one of many largest fragrance-related databases of worldwide shopper insights, and a younger and dynamic crew totally devoted to this mission.”

In addition, Scentmate streamlines ordering and achievement to assist prospects simplify their provide chain: on-line pattern requests, digital ordering, versatile portions, and on-line cost. Samples arrive inside 48 hours, and orders are fulfilled in underneath 5 days. Additional advantages embody steering on security and regulatory laws, tailor-made to particular classes and geographic markets. Scentmate is at the moment out there in Europe.

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