On 22 June, 2021; Root Natural, an E-commerce magnificence platform which promotes organic and homegrown Indian skincare brands, held its launch occasion and Press Conference nearly with a panel dialogue on the overarching theme of ‘the significance and the necessity for clear and pure homegrown skincare’ within the Indian context.The panel included Pooja Parker, the founding father of Root Natural, representatives of associate brands of Earth rhythm and Aminu, and Dr. Dimple, a Skin Expert.Root Natural was launched earlier this yr by Pooja Parker as an E-commerce Clean and Natural magnificence platform that gives handpicked and chemical free skincare merchandise formulated in India completely for Indian pores and skin kind.Root Natural goals to be India’s disruptive skincare platform for all of the acutely aware customers who want to make a pure and sustainable residing swap.Following are a number of key factors that have been raised within the panel dialogue:The panel mentioned the imaginative and prescient they’ve for homegrown Indian skincare brands and that their intention is to create a skincare vary that’s pure, clear and efficient, with no collateral injury on the consumer and on the similar time is sustainable. That they’re attempting to use contemporary components and return to the roots of historical Indian skincare.The skincare skilled on board, Dr. Dimple, talked about the advantages of pure and organic merchandise over chemical based mostly merchandise which have dangerous impact on the pores and skin in the long term.Environmental consciousness within the manufacturing course of was mentioned about and how chemical skincare merchandise are harming the ecosystem, therefore making organic merchandise a sustainable alternate. Need of consciousness and educating customers of components and it is advantages, product manufacturing, know-how, and making outcomes of medical trials public. “From Indian skincare perspective we now have a good distance to go in creating the notice and platform of client’s skincare product decisions, all of us as a group have to work collectively to create that type of mark on Indian and international market.” There are round 25 of skincare brands like Aminu, Earth Rhythm, Organic Harvest, Meraki Lanes, Ma Earth Botanical, Miracle Herbs and so on, listed on Root Natural who elevate their flags for sustainable, clear and cruelty free magnificence merchandise which can be pure, Ayurvedic, botanic and/or organic.Root Natural is a holistic method in direction of pure skincare and is true to its root when it comes to taking a stand and giving a platform for Indian skincare brands.
