Campaign Aims to Empower Those Living with Plaque Psoriasis to Discover What Is Beneath the Surface of Their ConditionTHOUSAND OAKS, Calif., June 15, 2021 /PRNewswire/ — Amgen (NASDAQ:AMGN) and Otezla® (apremilast) have partnered with Allan Avendaño, make-up artist to Hollywood A-listers, for the INSIDE LOOK marketing campaign to share his journey dwelling with plaque psoriasis and the difficulties of being in his demanding position and coping with a continual pores and skin situation. No stranger to the quick tempo and calls for of the leisure trade, Avendaño is aware of that the present should go on it doesn’t matter what obstacles, or plaques, come up—one thing many individuals dwelling with plaque psoriasis additionally expertise. Through the INSIDE LOOK marketing campaign, Avendaño goals to boost consciousness about plaque psoriasis and what it’s prefer to stay with the situation, in hopes of training others and galvanizing them to really feel extra assured in their very own pores and skin.At a younger age, Avendaño’s dad and mom observed white, scaly patches develop on his fingers, elbows, knees and face. After seeing a health care provider, he was recognized with plaque psoriasis—a continual autoimmune illness that seems on the floor of the pores and skin as raised, crimson, itchy patches, however truly begins contained in the physique, attributable to dysfunction of the immune system.1 About 80 % of the over 8 million individuals dwelling within the U.S. with psoriasis expertise plaque psoriasis and like Avendaño, many battle with prognosis and administration.2 Nonetheless, he all the time maintained a optimistic outlook, and now, as a famend make-up artist in Hollywood, his objective is to carry out and spotlight individuals’s favourite options and make them really feel their greatest.”As somebody who’s within the public eye, dwelling with plaque psoriasis hasn’t been simple,” mentioned Avendaño. “In the previous, I used to be particularly self-conscious concerning the plaques on my fingers since I’m typically touching my shoppers’ faces. I used to be nervous that folks would assume it was contagious—which it is not. Living with plaque psoriasis for many of my life and never ever letting it outline who I’m motivated me to talk out about my journey in order that these additionally dwelling with plaque psoriasis may higher perceive the character of the illness and notice they aren’t alone.”Story continuesAs a part of the marketing campaign, Avendaño, who doesn’t take Otezla however has lived with plaque psoriasis for many of his life, had the chance to provide a psoriasis-friendly make-up tutorial to a fan and Otezla affected person who resides with average to extreme plaque psoriasis. Together, they shared their journeys with the situation and took an INSIDE LOOK at how average to extreme plaque psoriasis can influence the on a regular basis lives of these dwelling with it and the significance of treating from inside. Watch the tutorial and their inspiring dialogue at www.InsideLookPsO.com.”Plaque psoriasis is a continual autoimmune illness during which the immune system overproduces inflammatory proteins which leads to crimson, scaly and thickened areas of pores and skin,” mentioned Dr. Jennifer Soung, dermatologist and Director of Clinical Research at Southern California Dermatology in Santa Ana, California. “As the INSIDE LOOK marketing campaign emphasizes, you will need to transcend the floor of the pores and skin and deal with average to extreme plaque psoriasis from inside. A tablet referred to as Otezla is one possibility that treats average to extreme plaque psoriasis the place it begins—contained in the physique—and may also help some individuals obtain as much as 75% clearer pores and skin after 4 months.3 However, I like to recommend that folks with plaque psoriasis seek the advice of their dermatologist, both in-person or by digital medication, to find out the proper therapy plan for them.”Otezla is a prescription medication accepted for the therapy of grownup sufferers with average to extreme plaque psoriasis for whom phototherapy or systemic remedy is suitable. The commonest uncomfortable side effects reported in additional than 5% of sufferers are diarrhea, nausea, higher respiratory tract an infection, stress headache, and headache.To be taught extra concerning the INSIDE LOOK marketing campaign, average to extreme plaque psoriasis, and Avendaño’s private story, go to www.InsideLookPsO.com.About PsoriasisPsoriasis is a critical, continual inflammatory illness that causes raised, crimson, scaly patches to seem on the pores and skin, usually affecting the surface of the elbows, knees or scalp, although it will possibly seem on any location.1 Approximately 125 million individuals worldwide have psoriasis, together with round 14 million individuals in Europe and greater than 8 million individuals within the United States.4,5 About 80% of these sufferers have plaque psoriasis.2About Otezla® (apremilast)OTEZLA® (apremilast) is an oral small-molecule inhibitor of phosphodiesterase 4 (PDE4) particular for cyclic adenosine monophosphate (cAMP). PDE4 inhibition ends in elevated intracellular cAMP ranges, which is believed to not directly modulate the manufacturing of inflammatory mediators. The particular mechanism(s) by which Otezla exerts its therapeutic motion in sufferers just isn’t nicely outlined.Otezla® (apremilast) U.S. INDICATIONSOtezla® (apremilast) is indicated for the therapy of grownup sufferers with average to extreme plaque psoriasis who’re candidates for phototherapy or systemic remedy.Otezla is indicated for the therapy of grownup sufferers with energetic psoriatic arthritis.Otezla is indicated for the therapy of grownup sufferers with oral ulcers related to Behçet’s Disease.Otezla® (apremilast) U.S. IMPORTANT SAFETY INFORMATIONContraindicationsWarnings and PrecautionsDiarrhea, Nausea, and Vomiting: Cases of extreme diarrhea, nausea, and vomiting had been related to using Otezla. Most occasions occurred throughout the first few weeks of therapy. In some circumstances, sufferers had been hospitalized. Patients 65 years of age or older and sufferers taking drugs that may result in quantity depletion or hypotension could also be at a better danger of issues from extreme diarrhea, nausea, or vomiting. Monitor sufferers who’re extra inclined to issues of diarrhea or vomiting; advise sufferers to contact their healthcare supplier. Consider Otezla dose discount or suspension if sufferers develop extreme diarrhea, nausea, or vomitingDepression: Carefully weigh the dangers and advantages of therapy with Otezla for sufferers with a historical past of despair and/or suicidal ideas/habits, or in sufferers who develop such signs whereas on Otezla. Patients, caregivers, and households must be suggested of the have to be alert for the emergence or worsening of despair, suicidal ideas, or different temper adjustments, and they need to contact their healthcare supplier if such adjustments happenWeight Decrease: Monitor physique weight commonly; consider unexplained or clinically important weight reduction, and contemplate discontinuation of OtezlaDrug Interactions: Apremilast publicity was decreased when Otezla was co-administered with rifampin, a powerful CYP450 enzyme inducer; lack of Otezla efficacy might happen. Concomitant use of Otezla with CYP450 enzyme inducers (e.g., rifampin, phenobarbital, carbamazepine, phenytoin) just isn’t really helpfulAdverse ReactionsPsoriasis: Adverse reactions reported in ≥5% of sufferers had been (Otezla%, placebo%): diarrhea (17, 6), nausea (17, 7), higher respiratory tract an infection (9, 6), stress headache (8, 4), and headache (6, 4)Psoriatic Arthritis: Adverse reactions reported in at the very least 2% of sufferers taking Otezla, that occurred at a frequency at the very least 1% larger than that noticed in sufferers taking placebo, for as much as 16 weeks (after the preliminary 5-day titration), had been (Otezla%, placebo%): diarrhea (7.7, 1.6); nausea (8.9, 3.1); headache (5.9, 2.2); higher respiratory tract an infection (3.9, 1.8); vomiting (3.2, 0.4); nasopharyngitis (2.6, 1.6); higher belly ache (2.0, 0.2)Behçet’s Disease: Adverse reactions reported in at the very least ≥5% of sufferers taking Otezla, that occurred at a frequency at the very least 1% larger than that noticed in sufferers taking placebo, for as much as 12 weeks, had been (Otezla%, placebo%): diarrhea (41.3, 20.4); nausea (19.2, 10.7); headache (14.4, 10.7); higher respiratory tract an infection (11.5, 4.9); higher belly ache (8.7, 1.9); vomiting (8.7, 1.9); again ache (7.7, 5.8); viral higher respiratory tract an infection (6.7, 4.9); arthralgia (5.8, 2.9)Use in Specific PopulationsPregnancy: Otezla has not been studied in pregnant girls. Advise pregnant girls of the potential danger of fetal loss. Consider being pregnant planning and prevention for females of reproductive potential. There is a being pregnant publicity registry that screens being pregnant outcomes in girls uncovered to Otezla throughout being pregnant. Information concerning the registry may be obtained by calling 1-877-311-8972 or visiting https://mothertobaby.org/ongoing-study/otezla/Lactation: There aren’t any knowledge on the presence of apremilast or its metabolites in human milk, the consequences of apremilast on the breastfed toddler, or the consequences of the drug on milk manufacturing. The developmental and well being advantages of breastfeeding must be thought of together with the mom’s medical want for Otezla and any potential opposed results on the breastfed youngster from Otezla or from the underlying maternal conditionRenal Impairment: Otezla dosage must be lowered in sufferers with extreme renal impairment (creatinine clearance lower than 30 mL/min) for particulars, see Dosage and Administration, Section 2, within the Full Prescribing InformationPlease click on right here for Otezla® Full Prescribing Information.About AmgenAmgen is dedicated to unlocking the potential of biology for sufferers affected by critical diseases by discovering, creating, manufacturing and delivering revolutionary human therapeutics. This strategy begins by utilizing instruments like superior human genetics to unravel the complexities of illness and perceive the basics of human biology.Amgen focuses on areas of excessive unmet medical want and leverages its experience to attempt for options that enhance well being outcomes and dramatically enhance individuals’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of many world’s main impartial biotechnology corporations, has reached hundreds of thousands of sufferers around the globe and is creating a pipeline of medicines with breakaway potential.For extra info, go to www.amgen.com and observe us on www.twitter.com/amgen.Forward-Looking StatementsThis information launch incorporates forward-looking statements which might be based mostly on the present expectations and beliefs of Amgen. 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