The counter, opened in partnership with International Shoppes, is Valentino Beauty’s first in journey retail because the model was acquired by L’Oréal Group in 2019
US. L’Oréal Travel Retail America has partnered with International Shoppes to unveil the primary world Valentino Beauty flagship counter because the model’s acquisition.
The counter at John F. Kennedy International Airport (JFK) Terminal 1 is situated in a excessive-site visitors zone inside the principle space of the retailer’s magnificence store.
It is dressed in Valentino’s signature pink terrazzo shade and takes inspiration from the structure of a basic Italian Palazzo. The retail design is modular and industrial, combining graphic black metallic parts with smooth pastel touches.
The new flagship marks the start of a robust journey retail model roll-out, which can conclude with the opening of greater than ten extra Valentino Beauty counters in the Americas by the tip of 2022.
The flagship shines the highlight on Valentino Beauty’s Voce Viva perfume. The floral woody perfume — created by Perfumers Honorine Blanc and Amandine Clerc Marie — was launched in journey retail in September 2020. Here, the perfume is delivered to life with a primary-of-its-form Voce Print stay expertise.
An Italian Palazzo: The counter options Valentino’s signature ‘Pink Terrazzo’ shade mixed with industrial black metallic parts
At the counter, prospects can file their voices via their cellular units and obtain a QR code which permits them to share their digital voice prints on social media.
American singer/songwriter/actress Lady Gaga is the face of Voce Viva, which is a floral, woody and contemporary scent. It opens with Calabrian Bergamot prime notes, adopted by orange blossom, golden gardenia and morning jasmine coronary heart notes. It closes with milky sandalwood and Madagascan vanilla notes as its base.
“We at L’Oréal are delighted to as soon as once more associate with International Shoppes in offering the buyer with the most recent and best of our portfolio,” mentioned L’Oréal Travel Retail Americas Valentino Beauty Area Manager Carlos Rosales.
“Today we’re proud to inaugurate an expensive counter of one of the vital unique magnificence manufacturers in the market, Valentino Beauty.”
Scent and sound: The multi-sensorial Voice Print Live Experience creates digital voice prints of consumers’ voice recordings which they’ll share on social media
L’Oréal Travel Retail Americas L’Oréal Luxe Division Manager Floriano Marrone added, “We are delighted with the launch of Valentino Beauty, an amazing addition to the L’Oréal Travel Retail’s sturdy and diversified portfolio of manufacturers.
“Valentino Beauty brings a strong high fashion heritage that mixes a novel worth proposition to an immersive client expertise. And it couldn’t be extra significant then to open our first worldwide TR flagship with our International Shoppes companions right here in New York, hometown of our ambassadress Lady Gaga.”
International Shoppes Vice President Scott Halpern added, “iShoppes is extraordinarily grateful that the L’Oréal Group chosen JFK T1 because the worldwide launch for the newly revamped Valentino show. We imagine that the look and really feel of the unit won’t solely create a robust attraction for the model, however improve the general expertise in T1’s magnificence part.”
