NEW YORK–(BUSINESS WIRE)–Today, Perfect Corp., the international magnificence tech options supplier and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership with main international cosmetics model, Smashbox Cosmetics. With this, the model will likely be pairing YouCam’s Artificial Intelligence (AI)-powered face analyzer know-how with Smashbox’s Shape Matters Methodology, and eye merchandise for the launch of the groundbreaking, Smashbox Eye Genie in the YouCam Makeup App.
Inside Smashbox’s Eye Genie Experience
Leveraging a first-of-its-kind AI eye-shape detection and product suggestion answer, the YouCam Makeup App delivers a seamless person expertise as the Smashbox Eye Genie will routinely detect the form of the person’s eyes, utilizing a reside digicam feed. From there it should advocate various Smashbox Cover Shot Palettes and accompanying eye appears to be like based mostly on the person’s eye form created by Smashbox eye consultants {and professional} make-up artists reminiscent of the model’s Global Makeup Artist, Lori Taylor Davis. This will finally enable customers to experiment with totally different shade combos based mostly on their desire in a matter of seconds.
A Look at the Personalized Beauty Tech
This personalised innovation comes off the heels of Smashbox’s Shape Matters Methodology, which resulted from years of in depth analysis that included the evaluation of a number of of various eye shapes. The cosmetics model mixed these R&D efforts with Perfect Corp.’s AI deep-learning know-how by means of 3D face mesh, which identifies facial landmarks to acknowledge particular person attributes, together with eye form, eyebrows, bone construction and definition, to finally create the Smashbox Eye Genie expertise.
“We’re excited to accomplice with one in all make-up’s most iconic manufacturers to debut our superior good magnificence know-how inviting a heightened degree of engagement between Smashbox and wonder consumers,” mentioned Alice Chang, Perfect Corp. Founder and CEO. “We’re seeing the energy of AI and AR at work as the make-up and wonder procuring expertise continues to evolve, and we’re happy to play a task in Smashbox’s ‘phygital’ transformation.”
“Smashbox is thrilled to accomplice with Perfect Corp. to pair our studio artistry with this modern know-how. Through this easy-to-use digital instrument, our customers can entry Smashbox’s proprietary Shape Matters eye make-up experience to obtain personalised make-up suggestions based mostly on their very own distinctive eye form,” mentioned Glenn Evans, Senior Vice President and Global General Manager of Smashbox Cosmetics. He continued, “We are excited to take one other step on our mission to carry the magic of Smashbox Studios to make-up lovers in all places.”
The Future of AI Tech in Retail
The partnership between Perfect Corp. and Smashbox signifies an necessary step ahead in the evolution of retail know-how, fixing the problem of bringing conventional off-line experiences on-line by means of the implementation of experiential AR and AI.
“Perfect Corp.’s AI applied sciences assist us construct on robust digital connections with customers, regardless of the bodily divide,” mentioned Tatiana Sana, Global Brand Technologies at Estée Lauder Companies. “Smashbox all the time had a candy spot for eyes and had performed in depth analysis over the years to help their Shape Matters Methodology. Now mixed with YouCam’s AI-powered eye form recognition engine, we’ve made it seamless to create a delicate, daring or smoky eye take a look at the contact of a button. This break-through innovation brings a brand new degree of personalization to make up attempt on expertise that delights, excites, and entices our customers. Combined AI and AR know-how recommends the look finest fitted for your eye form to boost your pure options.”
Join Perfect Corp. and Smashbox at the Global Beauty Tech Master Series on June thirtieth at 1PM ET for reside demonstrations of the new Smashbox Eye Genie expertise. The free digital webinar, “AI Matchmaker: A Deep Dive into AI Beauty Recommendations”, will function particular company, Tatiana Sana, Estée Lauder Companies, Global Brand Technologies, and Lori Taylor Davis, Director – Global Pro Lead Artist, Smashbox Cosmetics, for an insightful dialogue on the significance of a personalised magnificence procuring expertise and the distinctive magnificence tech options serving to manufacturers meet this rising client demand. Register for free to tune into the Global Beauty Tech Master Series.
Experience the Smashbox Eye Genie product matching and digital try-on expertise for free in the YouCam Makeup app now and uncover a demo of the AI Face Analyzer net know-how on PerfectCorp.com.
About Perfect Corp.
With over 900 Million downloads globally, Perfect Corporation is devoted to remodeling how customers, content material creators and wonder manufacturers work together collectively by means of AI and AR applied sciences. Our skilled staff of engineers and wonder aficionados are pushing the frontiers of know-how to create the magnificence platform of the future – a fluid setting the place people categorical themselves, be taught the newest about vogue and wonder, and revel in on the spot entry to the merchandise from their favourite manufacturers. To uncover knowledgeable magnificence tech insights and unlock highly effective ROI secrets and techniques, learn our Complete Guide to Beauty Tech.
About Smashbox Cosmetics
Smashbox Cosmetics was born out of Smashbox Studios, the modern-day picture manufacturing unit in Los Angeles, CA. After founding the photograph studios, brothers Dean and Davis Factor – great-grandsons of make-up legend Max Factor – had been impressed to create a line that might meet the demanding wants of knowledgeable photograph shoot. Smashbox Cosmetics strives to make the unique inclusive whereas infusing the unbiased spirit of Smashbox Studios into the lives of ladies. Life is your set, and each second is a photograph op. Smashbox Cosmetics places the behind-the-scenes know-how of camera-ready magnificence into the palms of customers worldwide. Additional data could also be discovered at www.smashbox.com.
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