NYX Professional Makeup Enters Esports as Official Beauty Partner of Dignitas

LOS ANGELES, June 23, 2021 /PRNewswire/ — Dignitas, the esports vertical of New Meta Entertainment, Inc. (NME), has introduced NYX Professional Makeup as the group’s Official Beauty Partner. The partnership marks the primary for NYX Professional Makeup in esports with content material centered round self-expression, empowerment, and furthering alternatives for underrepresented teams in gaming. NYX Professional Makeup’s collaboration with Dignitas is a milestone for the esports neighborhood, as NYX Professional Makeup turns into the primary worldwide cosmetics model to companion with an esports staff.

NYX Professional Makeup companions with esports group, Dignitas.

Content Creator artStar applies NYX Professional Makeup to Team Captain EMUHLEET of Dignitas.

In September 2020, Dignitas and NYX Professional Makeup joined forces on an Animal Crossing New Horizon activation to deliver unique Micro Brow Pencil appears to be like to the favored sport title. Dignitas, skilled gamers, personalities and make-up lovers Elyse “Herculyse” Herrera, World Champion Carolyn “artStar” Noquez, and Juliana “showliana” Maransaldi dwell streamed their gameplay whereas freely giving in-game codes for NYX Professional Makeup objects.

Media could CLICK HERE to obtain pictures of Dignitas avid gamers demonstrating NYX Professional Makeup appears to be like.
The prolonged NYX Professional Makeup and Dignitas relationship will provide a behind-the-scenes have a look at how Dignitas’ World Champion ladies’s esports groups put together their sport day appears to be like upfront of a contest. These adorned esports athletes – Emmalee “EMUHLEET” Garrido, Stefanie “Stefanie” Jones, Melisa “theia” Mundorff, Amanda “rain” Smith and showliana will share their favourite gaming and streaming  appears to be like utilizing NYX Professional Makeup, showcased by their sizable social media followings throughout Twitter, Instagram, YouTube, and TikTok. Similarly, the group’s rising checklist of fashionable ladies’s influencers which incorporates Celine “starsmitten,” Demetra “TigerQueen” Green, and Herculyse who all mixed command almost two million worldwide followers and counting, will create branded broadcasts, take part in Palette Swap movies with fashionable make-up artists and combine product and giveaways into their engaged communities. Through Dignitas’ Women avid gamers initiative, Raidiant, which is targeted on championing alternatives for girls avid gamers, NYX Professional Makeup will introduce a quantity of content material and experiential initiatives to raise one of the quickest rising segments of avid gamers. Events will embody Glow Up Charity activations, tournaments in varied prime esports titles and dwell make-up tutorials centered on dwell streaming and content material creation. Inside Dignitas’ Verizon 5G Gaming Center in Los Angeles and Dignitas’ Headquarters within the Greater New York City space, the cosmetics model will construct customized product placement integrations for use for content material shoots and sport day appears to be like. NYX Professional Makeup branding will seem on the aggressive jerseys of the Dignitas Women’s VALORANT and CS:GO groups, as properly as on the jerseys of choose Dignitas content material creators. NYX Professional Makeup may also help the upcoming all-women’s ‘Verizon VCT Game Changers, Presented by Dignitas’ occasion happening June 24-27, 2021. North America’s prime eight ladies’s groups will compete for a share of the $50,000 prize pool and Championship title. NYX Professional Makeup will award a Match MVP for every collection. All forty competing gamers will obtain NYX Professional Makeup merchandise for his or her participation within the match’s Main Event.”Now greater than ever, gaming and esports are simply as a lot an area for girls as they’re for males; this partnership with NYX Professional Makeup acknowledges that new panorama,” stated Esports Hall of Fame inductee Heather Garozzo, Vice President of Talent at Dignitas. “We’re proud to welcome a model that shares the identical imaginative and prescient for inclusivity, freedom of expression, and sense of neighborhood that’s shared by our skilled avid gamers and content material creators. This partnership not solely celebrates Dignitas’ wonderful influencers, however is a nod to all the ladies avid gamers which have lengthy waited for a trend and make-up model to acknowledge their ardour for gaming.””As a gaming veteran, I’ve at all times identified that I and numerous different ladies that aspire to win gaming world championships belong right here, regardless of usually being instructed now we have no place in gaming,” stated Emmalee “EMUHLEET” Garrido, Team Captain for Dignitas’ All-Women roster. “For a premiere cosmetics model like NYX Professional Makeup to interrupt obstacles, come into our trade, and acknowledge these unimaginable pioneers in gaming, means all the pieces to me, my teammates and our neighborhood. Through Dignitas’ new partnership with NYX Professional Makeup, I’m honored to teach, encourage, and interact a really deserving phase of avid gamers that make this trade a greater house.” “We are thrilled to companion with Dignitas, who’re equally as obsessed with championing inclusivity and underrepresented teams,” stated Yann Joffredo, Global Brand President of NYX Professional Makeup. “This partnership permits us to push the boundaries inside leisure and gaming as we rejoice ladies avid gamers inside our world communities. We look ahead to the long run of NYX Professional Makeup and Dignitas as we proceed to evolve collectively.”NYX Professional Makeup and Dignitas’ partnership is wholly consultant of every group’s range and inclusion efforts that attempt to authentically have interaction the underrepresented and marginalized but quickly rising and passionate phase that’s ladies avid gamers. Media Contact: Heather Garozzo 866-201-8538 [email protected] https://dignitas.ggSOURCE Dignitas

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