Music Meets Makeup to Set the Mood: e.l.f. Cosmetics Presents Electric Mood

OAKLAND, Calif.–(BUSINESS WIRE)–e.l.f. Cosmetics is rocking its new limited-edition Electric Mood assortment, born from Beautyscape, e.l.f.’s annual competitors which presents magnificence’s rising stars a once-in-a-lifetime probability to assist construct an unique magnificence assortment.

In this yr’s competitors, e.l.f. blended it up becoming a member of forces with music artists, Tove Lo, Pitizion and Tiana Major9, every of whom are the inspiration for certainly one of the three Electric Mood collections. Continuing e.l.f.’s ongoing dedication to encourage generations of younger fanatics to be robust, sensible and daring, Girls Inc. additionally performed a job in Beautyscape – from which three alumnae, Nina Ho, Joleena Mundy, and Aryana Richardson, had been chosen to take part in the creation of the magnificence assortment. e.l.f. introduced the winners final October, @karolscorner, @emilyannecarden and @the_brooksbrother, who had been chosen by a panel of judges and e.l.f.’s social neighborhood.

“Beautyscape was born out of e.l.f.’s objective of empowering others and inspiring self-expression,” mentioned Kory Marchisotto, CMO, e.l.f. Beauty. “Remixing the competitors this yr with UMGB and Girls Inc. to drive multiply was really inspiring. The connection between the artists, winners and alumnae was prompt and exquisite – and you’ll see the magic in all three collections.”

COME TOGETHER

To immerse themselves in product growth and innovation at e.l.f., the Beautyscape winners and Girls Inc. alumnae began their journey by collaborating in innovation programs adopted by experiential lessons to have interaction, encourage and replicate on the artwork of the whole lot round them – from a digital cooking class to a high-energy health class to a make-up class with a star make-up artist. The final step was the Beautyscape winners and Girls Inc. alumnae working with the e.l.f. workforce and UMGB artists on the make-up assortment.

PRESENTING ELECTRIC MOOD

Experience the distinctive self-expression and magnificence of every UMGB artist in every set of Electric Mood. Let’s give it up for Electric Mood!

#1 — Inspired by: Grammy and Golden-Globe nominated Swedish singer and songwriter Tove Lo
The vibe: Glitter meets rock and roll grit.
The lineup:

Disco Glitz Brow & Eye Kit/$18
Get your dazzle on with this common eye and physique glitter paste. It comes with a dual-ended applicator and brush.

Hydrating Balm/$10
Infused with jojoba oil and vegan collagen, this soothing balm hydrates and supplies a sheer wash of colour.

Glassy Skin Balm/$8
Step out on this translucent balm system, which produces a surprising, glass-skin impact. It’s excellent for all pores and skin tones.

Electric Mood Brush Set/$15
A limited-edition four-piece brush and sponge set designed to complement the Electric Mood assortment.

#2 — Inspired by: Future-facing R&B, soul and hip-hop artist Tiana Major9
The vibe: Vibrant colour goes graphic.
The lineup:

Feeling Lucky Eyeshadow Palette/$16
Dip into these creamy, extremely pigmented formulation. Choose from matte, shimmer and metallic finishes in 18 shades.

Lip Duo/$12
Pucker up with this high-shine lip gloss and lip pencil duo. Each is infused with coconut oil and shea butter for kissable lips.

Illuminating Elixir/$14
Multi-tasking 2-in1 face focus infused with hyaluronic acid and jojoba oil promotes a hydrated, natural-dewy glow.

#3 — Inspired by: Superstar Colombian singer and songwriter Pitizion
The vibe: South of the border, sun-kissed pores and skin with a daring lip.
The lineup:

Shadow Crayon Duo/$12
The eyes have it with this pair of creamy, blendable shadows. Both are long-wearing, smudge-proof and crease-resistant.

Plumping Sheer Slick/$7
Temperatures will rise while you swipe on this light-weight, cherry-hued lipstick. You get a wealthy wash of colour with a balmy texture.

De La Sol Cream Face Quad/$12
Radiance occurs with this assortment of cream blush, bronzer and highlighter. The end is your-skin-but-better.

As a particular encore, Artists Tove Lo, Pitizion and Tiana Major9 have every remixed a tune impressed by their magnificence assortment and music type that will probably be accessible on Spotify. The Beautyscape remixes of Tiana Major9’s “Lucky” and Pitizion + Adso Alejandro “Apatía” will probably be accessible beginning July 2. Tove Lo’s “Cool Girl” (The Beautyscape Remix) will probably be accessible on Spotify beginning July 9.

ELECTRIC MOOD x DROPSHOP

Early Access by way of The DROPSHOP by Afterpay

Consumers could have early-access to store the Electric Mood assortment via The DROPSHOP by Afterpay, a brand new platform by Afterpay that unlocks unique entry to restricted version merchandise, presents and experiences. Live as we speak, June 29 at 9:00am EST, store on elfcosmetics.com and take a look at utilizing Afterpay to get unique, first-access to the assortment. The DROPSHOP by Afterpay will give buyers prompt entry with the means to use their very own cash and pay over time. Consumers will even give you the option to nearly attempt on merchandise from every of the music impressed Electric Mood Collection bundles, by way of particular person Snapchat augmented actuality filters via Wednesday, June 30.

General entry to the assortment begins on July 1 at elfcosmetics.com, goal.com and Target shops.

About e.l.f. Cosmetics:

Since 2004, e.l.f. Cosmetics has made the better of magnificence accessible to each eye, lip and face. We make high-quality, prestige-inspired cosmetics and skincare merchandise at a unprecedented worth and are proud to be 100% vegan and cruelty-free. As certainly one of the first on-line magnificence manufacturers, e.l.f. continues to appeal to a extremely engaged viewers and set benchmarks with new digital platforms. Our model is broadly accessible at main retailers reminiscent of Target, Walmart and Ulta Beauty, and has a rising worldwide presence. Learn extra by visiting www.elfcosmetics.com

About Afterpay

Afterpay Limited (ASX: APT) is reworking the means we pay by permitting clients to obtain merchandise instantly and pay for his or her purchases over 4 installments, all the time interest-free. The service is totally free for purchasers who pay on time – serving to individuals spend responsibly with out incurring curiosity, charges or prolonged debt. As of March 2021, Afterpay is obtainable by practically 86,000 of the world’s favorite retailers and is utilized by practically 15 million lively clients globally.

Afterpay is at the moment accessible in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, the place it is named Clearpay. Afterpay is on a mission to energy an financial system during which everybody wins.