Miley Cyrus is the Face of Gucci’s New Fragrance

Multi-platinum recording artist, singer, and songwriter, Miley Cyrus, shall be partnering with the luxurious vogue model Gucci for his or her latest Gucci Beauty marketing campaign. The singer will star in a marketing campaign for the launch of Flora Gorgeous Gardenia, Gucci’s latest perfume. Earlier at this time, Cyrus made the announcement on Instagram stating, “It’s with happiness and honor I announce I’m the face of Gucci Flora Gorgeous Gardenia Eau de Parfum. @gucci and I’ve felt like household for a very long time in our collaborations which have all the time revolved round vibrant shade, self-expression & unapologetic contradiction. Being powerful in a tender atmosphere or nonetheless in a chaotic second. #FloraFantasy is being who you might be. None of us are made with one ingredient. We all have totally different notes, some refined and a few daring. Just like Flora!”

Miley Cyrus for Gucci Beauty

The marketing campaign, which is shot and directed by photographer, Petra Collins, will characteristic Cyrus in a collection of pictures with the perfume. Gucci’s artistic director, Alessandro Michele, is taking on the artistic helm of the marketing campaign, describing Cyrus as “an artist with a spirit that is each rock ‘n’ roll and eclectic at the identical time. I love her and I believe she is going to completely embody the new Gucci Flora Gorgeous Gardenia perfume and story.”In addition to Cyrus, the vogue home has additionally secured partnerships with celebrities like Harry Styles and Gucci Mane. With a following of over 135 million on Instagram, Cyrus’s appointment to Gucci’s model will usher in a extra numerous and youthful following.

Miley Cyrus for Gucci Beauty.
Petra Collins

Gucci’s Flora Gorgeous Gardenia Fragrance shall be obtainable starting in August at Sephora, and nationally in October.

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