Iconic skincare model Roc is planning a summertime launch of its new Revive + Glow assortment. Creative, media planning and shopping for, PPC and influencer briefing can be managed by built-in company Media Bounty.The Revive + Glow Collection comprises Roc’s most potent Vitamin C, an Active 10% Blend, confirmed to ship brighter, tighter pores and skin to 100% of ladies in simply 4 weeks.The campaign targets a youthful shopper to Roc’s traditional demographic and can present a chance for Media Bounty to push the artistic right into a more energizing, partaking and extra inclusive territory. The work will roll out throughout the UK, Italy, France and Spain.Jane Savage, Roc Skincare head of selling and e-commerce EMEA, mentioned: “Media Bounty had been integral to the campaign set-up and technique for our Revive + Glow EMEA launch. They deliberate an built-in media plan throughout PPC, influencers and social to make sure that we’re making each click on rely.“We’re excited to see the campaign go stay and produce the Roc model again to Europe and the UK.”Francois Boshoff, Media Bounty’s artistic director, added: “Roc has all the time felt just like the ‘unique indie’ inside the magnificence area. They could also be one of many world’s largest manufacturers centered on anti-ageing, however you all the time get the sensation that you simply’re coping with an upstart challenger model; they push us as a lot as we push them, which is simply the way in which we prefer it.“This Summer’s Revive + Glow burst is not any completely different. This is an opportunity for us to maintain drawing from the model’s amazingly textured Parisian pharmacy previous and observe document of clinically confirmed innovation, and weave this into thrilling, surprising methods of connecting and talking with barely youthful shoppers of their language and on their phrases.”
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