Makeup Revolution Launches Iconic Bratz Collection Exclusively At Ulta Beauty Stores

Makeup Revolution and Bratz each champion inclusivity, range and embracing individuality inside the magnificence and vogue business. These shared values fueled the partnership for Makeup Revolution and MGA Entertainment to deliver the 4 authentic Bratz dolls to life via coloration cosmetics.  An iconic model that continues to affect tradition, in 2019, the Bratz Makeup Challenge drove greater than 250 million views and was a worldwide social media phenomenon.  Makeup Revolution follows this spectacular show of fan ardour, with the discharge of this once-in-a-lifetime assortment, providing a full vary of coloration cosmetics consisting of 20 skus obtainable solely at ULTA Beauty Stores within the U.S.

“Makeup Revolution is honored to be partnering with MGA Entertainment to deliver the Bratz dolls franchise to life via a devoted beauty collaboration,” says Revolution Beauty founder, Adam Minto. “Following within the esteemed footsteps of Bratz and in an effort to interrupt down magnificence requirements, the Makeup Revolution x Bratz assortment strives to encourage magnificence fanatics of all backgrounds to embrace individuality and categorical their persona creatively. As a enterprise that values its shoppers and their voices, we purpose to domesticate sturdy relationships with respected companions that resonate with our magnificence neighborhood and align with our model ethos.  Since inception, we have now now grown to develop into a worldwide model however nonetheless stand for a similar values we had been created upon since day one: inclusivity, range, and disrupting outdated magnificence perceptions.”
The Makeup Revolution x Bratz assortment features a vary of colours, shades, and formulation that encourage shoppers to recreate memorable, iconic Bratz types.  The set collaboration and merchandise are set to move followers into the Bratz life-style for a Y2K ignited nostalgic expertise. “Bratz has at all times been and can at all times be about supporting range and inclusivity,” stated Isaac Larian, Founder and CEO and founding father of MGA Entertainment. “To have a good time our twentieth anniversary, we’re excited to companion with Makeup Revolution to assist our followers proceed to specific their fearless assertion of private fashion based mostly on their unapologetic self-confidence.” The Makeup Revolution X Bratz full assortment with 20 obtainable skus is accessible solely at ULTA Beauty Stores and ULTA.com in addition to RevolutionBeauty.com.  ABOUT MAKEUP REVOLUTION// FOLLOW US @MAKEUPREVOLUTIONMakeup Revolution is a British-based, impartial firm obtainable in over 60 nations worldwide. Makeup Revolution falls beneath the Revolution Beauty model umbrella, accompanied with I Heart Revolution, Revolution PRO and Revolution Skincare. Revolution Beauty is the quickest rising firm within the UK (December 2018), in keeping with The Sunday Times. #OpenMinds is Revolution’s name for everybody to have a good time range, embrace imperfection, respect self-expression and assist magnificence in its many shapes and types. All Makeup Revolution merchandise are PETA-certified cruelty free, by no means examined on animals and 76% vegan (and rising!). ABOUT MGA ENTERTAINMENTMGA Entertainment, Inc., a shopper leisure merchandise firm headquartered in Chatsworth, California creates modern proprietary and licensed merchandise together with toys and video games, dolls, shopper electronics, house décor, stationery and sporting items. The MGA household consists of award profitable manufacturers comparable to L.O.L. Surprise!™, Little Tikes®, Bratz®, LaLaLoopsy™, Secret Crush™, Tobi™ Robot Smartwatch, Rainbow High™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®. Visit us at www.mgae.com. SOURCE Revolution Beauty Related Links http://RevolutionBeauty.com