El Corte Inglés and L’Oréal Spain have rolled out a ‘digital mirror’ that enables prospects to check L’Oréal’s make-up merchandise on-line with out having to use them to their pores and skin.
The Modiface synthetic intelligence (AI) know-how is accessible on the El Corte Inglés web site and app.
The know-how was developed by a Canadian know-how firm of the identical identify.
The firm, acquired by the L’Oréal Group in 2018, specialises in augmented actuality and synthetic intelligence.
El Corte Inglés added that it was the primary amongst Spanish retailers to include the function provided by L’Oréal.
Guillaume Sonolet, chief advertising and marketing officer of L’Oréal Spain, mentioned, “It is a device that generates client loyalty as a result of it multiplies by 4 the time spent on the internet or within the app, and purchases are doubled.”
The uniqueness of this know-how lies in its life like outcomes. The simulation of the shade of the merchandise is carried out mechanically based mostly on the knowledge offered by the L’Oréal’s make-up manufacturers, which embrace Lancôme, YSL Beauté, Armani, Urban Decay, L’Oréal Paris, Maybelline NY, and NYX Professional Makeup.
Ana Alberola, head of perfumery and cosmetics at El Corte Inglés, mentioned, “The operation could be very easy, you must enter the online or the El Corte Inglés app, select the product and add a photograph or join the gadget’s digicam to see how the product seems on the face with out having to apply it to the pores and skin itself.
“With this life like on-line tester, the shopper will be capable of see the impact of every product on their pores and skin, lips or eyes.”
Virtual testing providers for cosmetics have contributed to the rise of e-commerce of magnificence merchandise in Spain.
According to Stanpa, the employer’s affiliation for the sector in Spain, the net channel grew 54% within the nation.
Sonolet added, “The principal lever for development within the cosmetics sector has been e-commerce. If in 2019 it closed with 6% of the whole share, in 2020 it was 12%, and we foresee that between now and 2025 a 3rd of magnificence [products] shall be bought on-line.”
L’Oréal Group expects to generate half of its world gross sales by means of e-commerce by 2025, from its present share of 27%, or a complete of €7,000 million.
© 2021 European Supermarket Magazine. Article by Dayeeta Das. For extra Technology information, click on right here. Click subscribe to enroll to ESM: European Supermarket Magazine.