After the arrival of La Perla Beauty in the model’s choose La Perla Stores, the luxurious model is gearing up to launch its assortment in the autumn. It will enter the area by means of key luxurious and status retail companions in addition to its new North America e-commerce web site.“The US may be very a lot a key marketplace for La Perla, being the greatest beauty market in the world,” Lisa Jackson, Chief Commercial Officer, La Perla Beauty, instructed CosmeticsDesign-USA. “It is a market that our distribution community seems to be to and desires to perceive our plans inside it.”Detailing the model’s hopes for its transfer into North America, Jackson added: “La Perla Beauty is Haute Beauté, no doubt, luxurious and true to the La Perla Heritage whereas additionally being aware, aware, sustainable and moral, that are tendencies we’re seeing a transfer in the direction of, from each retailers and shoppers.”Timing is every thingAs it emerges into the cosmetics scene, La Perla Beauty will current its total inaugural perfume, colour cosmetics and physique care ranges to US consumers.Despite the challenges of launching a brand new model throughout a pandemic, La Perla sees alternatives in all three magnificence classes.The perfume class in the US is experiencing double-digit development versus 2020, but additionally versus 2019. As shoppers have appeared to perfume to improve their moods, Jackson famous: “We really feel the timing is nice to enter the US perfume market with luxurious fragrances from one among the world’s most well-known manufacturers.”“Body care may be very related now, particularly as shoppers have prioritized self-care throughout and post-pandemic,” mentioned Jackson. La Perla Beauty has created its physique care assortment with prebiotics infusion and plant-based substances, which it claims present superior pores and skin remedy and moisturization.Cosmetics as a class was arduous hit throughout the pandemic, as shoppers had been masked and stayed at house. Yet Jackson believes in its promising return: “This is poised for a comeback as shoppers return to work and start to return to social get-togethers.” With a nod to the clear magnificence development, La Perla Beauty anticipates that manufacturers constructed from sustainably sourced and clear substances are seemingly to outperform the class.Insights from the model’s early launch reveal that it’s now dealing with a worldwide client and that the native specificities are much less pronounced. However, there may be one space that’s outstanding, Jackson reveals: “The clear magnificence motion is stronger than ever in the US.”Breaking into the USAs the greatest cosmetics market in the world, the US has promising alternatives and notable challenges. For La Perla Beauty, the biggest hurdle the Italian-born model should overcome is the important plethora of magnificence choices obtainable to shoppers.“There is a large number of merchandise for US shoppers to select from, from celebrities to giant corporates to boutique manufacturers, and it may be tough to be seen and carve out your area in such a busy panorama,” mentioned Jackson. “We are additionally coming into initially throughout three classes in one among the best markets in the world.However, the model hopes that its sturdy retail partnerships, the high quality of its general providing, and the model’s authenticity will communicate to an viewers that seeks aware luxurious.Looking forward, the model has a “strong plan for innovation” over the subsequent three-five years that can see it broaden past fragrances, physique care and make-up into different magnificence classes in new distribution shops. “This will assist propel our development and introduce La Perla Beauty to a brand new client,” mentioned Jackson. The model can be pop-up initiatives throughout 2022 to present an immersive alternative for its shoppers to join with its magnificence model and merchandise.
