Interview with Maleka Harcharran, Founder at Haircare Platform: LoveMeAfroHair

LoveMeAfroHair is an e-commerce retailer that retails varied premium pure hair manufacturers for individuals with kinky, coily, and curly hair varieties. LoveMeAfroHair believes that the head to reaching wholesome hair begins with utilizing naturally derived hair care merchandise.At Lovemeafrohair, we assist our shoppers to attain that lustrous and wholesome hair that they’ve been eager for as a result of there’s magnificence in each kink, coil and curls.   How did you come up with the thought for the corporate? The title Lovemeafrohair was coined through the covid-19 pandemic. For years, I’ve struggled with accessing varied hair care manufacturers the place I lived within the East of England. Additionally, I couldn’t acquire the suitable recommendation round product suitability.I additionally hated my pure afro hair, and so curly perm was my different in managing my hair. However, what the chemical substances within the product did was broken my pure hair. Research has proven that 58% of afro hair care merchandise resembling shampoos, chemical substances, conditioners, hair relaxers, and dying brokers comprise harmful chemical substances that result in dry, brittle, broken hair and well being issues.The lockdown got here, and I needed to take care of my hair as a result of all of the salons had been closed. My son requested me through the lockdown, mother why is your hair not rising, and do you’re keen on your hair?Not solely did this query tug away at my heartstrings, but it surely compelled me to simply accept the fact that true magnificence lies inside. I discovered myself giving my household and good friend recommendation round hair care product suitability primarily based on my analysis. At this second, I noticed that there should be others in an analogous scenario, searching for an answer however struggling to search out the solutions.I bear in mind considering that I might flip this right into a enterprise, and my companion was very encouraging and motivating. At the time, I used to be a nurse working part-time through the pandemic, a instructor by day, and felt like I might juggle all of them as a result of I’m a identified workaholic. I took a leap of religion in July 2020 and began Lovemeafrohair on-line. I targeted on offering naturally derived hair care merchandise, hair equipment, and wigs for individuals with kinky, coily, and curly hair varieties.I’m keen about inspiring the subsequent era of ladies, males, and youngsters to embrace their pure hair as a result of there’s magnificence in it. 
 How has the corporate advanced through the pandemic? Since the launch of my enterprise in July 2020, we’ve got seen important progress in our clientele. This progress is partly resulting from an software that I’ve put in on eBay for a small enterprise award. LoveMeAfroHair was shortlisted to the finalist stage, however though we didn’t win, we’ve got felt like winners ever since.eBay was taken with our story, and we had been featured in varied nationwide newspapers and magazines. This publicity led to an elevated recognition countrywide. A buyer wrote: ‘Thank you in your info. I’ve seen an commercial on Sky TV about eBay, and there you had been. I’ve issues as I’m in Kent and disabled, have very lengthy locs, and not go to London to purchase hair merchandise. I needed to help black enterprise, and also you pop up on my display. I want you each success’.It is typically very overwhelming to see such a terrific response and to learn such constructive critiques. It nonetheless seems like a dream.I’m so pleased with the LoveMeAfroHair journey, and we’ll all the time put our prospects first. What can we hope to see from LoveMeAfroHair sooner or later? The LoveMeAfroHair firm will proceed to bridge the hole between the accessibility of hair care merchandise and schooling for these with kinky, curly, and coily hair varieties. We will develop into the primary e-commerce provider of naturally derived hair care merchandise.Currently, we’ve got teamed up with 4 British manufacturers of naturally derived hair care merchandise (Nylah Natural, Heavens Touch, Aaron Wallace, and Bourn Beautiful Natural) for males, ladies, and youngsters. We intention to advertise extra sooner or later, demonstrating our dedication to rising our native small companies.As we’re approaching our first anniversary, we’ll replicate on our journey and proceed to hunt our buyer’s suggestions to achieve an perception into what issues essentially the most to them. We can then tailor our companies to satisfy their calls for and expectations.Lovemeafrohair is on a mission to empower everybody with kinky, coily, and curly hair to embrace their pure magnificence. So, preserve following us on our social media to search out out extra.

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