How Celebrity Makeup Artist Jamie Greenberg Keeps Business Sustainable

Celebrity make-up artist Jamie Greenberg, aka Jamie Makeup, is finest identified for creating Blighlighter, a novel blush-highlighter hybrid designed to provide wearers a “pink carpet glow.” Blighlighter formally launched in October 2020, after years of Greenberg making and making use of a DIY model on her purchasers, who embrace Jessica Alba, Kaley Cuoco, and Rashida Jones.But what followers of Greenberg could not know is that her love for the surroundings and keenness for sustainability guides every part she does, together with the event of Blighlighter.Article continues under commercial“I needed Blighlighter to be as clear as potential, I didn’t need to have something dangerous in it,” Greenberg tells Green Matters solely on a current Zoom name, whereas selling her partnership with Excedrin. “I needed it to be every part good for you, so whilst you put on it, it helps your pores and skin. I needed it to be vegan, cruelty-free, have sustainable packaging, carbon impartial secondary packaging, after which give again 1% for the Planet.”Now, Greenberg is utilizing her make-up abilities to unfold consciousness for Excedrin’s new #MYgraine motion, which kicks off at this time, June 10, and encourages migraine victims to share their migraine experiences by means of visible expression, in hopes of inspiring undiagnosed individuals to acknowledge their ache and see a physician.Article continues under commercialGreenberg has been affected by migraines since she was a youngster, although she wasn’t identified till almost six years later (which occurs to be the common “migraine prognosis hole”). “In my highschool years, I used to be getting these signs, just like the loopy throbbing behind the attention, or sensitivity to gentle and sound,” she tells us. “It’s such an inward ache that nobody can bodily see, so it’s tremendous isolating and scary.” Source: Courtesy of Jamie GreenbergArticle continues under commercialGreenberg created two make-up appears for the #MYgraine marketing campaign that present what her migraines really feel like, and she or he encourages different migraine victims to make use of their very own favourite artwork type to do the identical, and publish the outcomes on social media. “If I may share my artwork and present my ache, perhaps it will elevate consciousness for victims and assist shut that hole,” Greenberg says. “They don’t must endure in silence.”To be taught extra about how sustainability influences Greenberg’s private life and work as a make-up artist, we requested her to share her Green Routine with Green Matters. This interview has been edited and condensed for size and readability.Article continues under advertisementGREEN MATTERS: When growing Blighlighter, why was it essential to you to include environmentally-minded values?JAMIE GREENBERG: For me, surroundings is every part. Without it we have now nothing. We’re achieved. We’re caput. And I’ve three children, and I need to think about that they’re going to reside a protracted life with their children and grandkids, and I simply hope they’ll have what I had. So for me, it’s actually essential to fret about that and fear concerning the results of local weather change.As a small enterprise proprietor, it’s actually arduous, since you don’t have tons of cash, so a whole lot of the sustainable packaging is dearer. But my aim is to have every part ultimately be recycled. We didn’t put mirrors within the Blighlighter compacts, as a result of that means you possibly can rip the highest off and throw it in a recycling bin, and similar with the underside. But the pin inside just isn’t recyclable. So we’re getting there, and I attempt to do the perfect with the price range.Article continues under advertisementGM: Why is defending the planet essential to you?JG: I grew up at camps, and my household would take us [on trips]. I’ve seen just about all the U.S., and different international locations too. And to suppose that if we don’t get our act collectively, all these wonderful pure assets and these wonderful pure areas may disappear, or cease producing, or not be there anymore. That’s at all times been at the back of my head with every part.Article continues under advertisementGM: How have you ever made your work as a make-up artist and enterprise proprietor extra eco-friendly?JG: I’m actually into discovering manufacturers the place you possibly can simply purchase a palette and put it into the packaging. Zara simply launched an entire line, and all of their merchandise are refillable. There’s additionally a model known as Antonym that does all wooden and refillable pans. So as a substitute of shopping for these huge issues… you possibly can simply get the refills. It really is inspiring me — perhaps once we promote out of Blighlighter utterly, the following packaging will simply be the case, and we’ll put a mirror in it so you possibly can maintain it without end, and also you simply change the pan.GM: What recommendation would you give somebody attempting to make their make-up routine extra sustainable?JG: There’s an incredible firm known as Face Halo. It’s simply this microfiber pad that you just moist, and also you don’t want anything to get off your make-up. And you possibly can wash them 1,000,000 occasions and use them again and again, as a substitute of utilizing wipes to take away your make-up.Article continues under commercialAnd simply being a little bit bit extra aware as a shopper. Buying extra high quality reasonably than amount is healthier. Don’t simply willy-nilly purchase. As people, we’re so enticed to purchase on the drop of a hat. We get a excessive from it, and the extra we see, the extra we wish. But for those who can actually simply be extra aware of your buy energy, you will get higher merchandise which are higher for you and higher for the surroundings.Article continues under advertisementGM: Are there any current sustainability tendencies within the make-up world which are thrilling to you?JG: I assumed this was actually cool, and I’ve now obtained two — really three! It’s known as Boox, and it’s a reusable delivery field. I had my staff look into this for us. I’m actually into attempting to determine much less waste with cosmetics.GM: What is the most important false impression about residing sustainably that you’ve got found? JG: People suppose it’s dearer and that it’s more durable to manage, and it’s simply not true. Covergirl is now altering every part. It’s only a matter of time, and the best way that it’s going to change as a whole business is that if everyone begins to care about it and be current within the change. There are so many manufacturers which are actually beginning to do the work to make it simpler. And once more, all it’s essential to do is be correctly knowledgeable.Article continues under advertisementGM: Are there any notable purchasers you’re employed with who’re into sustainable or pure make-up merchandise?JG: I work with Rashida Jones, and she or he loves pure merchandise, simply loves them. So any time that we will discover new merchandise which are pure, cruelty-free, vegan, she’s so completely happy to strive, and she or he actually tries to make use of most merchandise which are good in your pores and skin and pure. So I really like that.”Green Routine” is a sequence from Green Matters that invitations notable individuals within the environmental area to share the efforts they make to reside extra sustainably.

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