Haircare tech pioneer expands its e-commerce footprint – Manila Bulletin

The Philippines’ #1 salon haircare model* L’Oréal Professionnel is launching their official Shopee Mall retailer as certainly one of Shopee’s premium model collections.

L’Oréal Professionnel launched their official Shopee Mall retailer
The launch of the L’Oréal Professionnel official retailer on Shopee is a manifestation of L’Oréal’s steady funding in digital and e-commerce house to democratize entry to salon skilled hair care merchandise for extra Filipino customers.

Although e-commerce marketplaces have been a significant progress driver for L’Oréal manufacturers previously few years, the hair care class particularly noticed unprecedented progress previously 12 months as a result of a client shift to do-it-yourself hair care. In the Philippine market alone, Hair Care gross sales had been seen to develop by 2% in worth from 2020 to 2021, with skilled hair care merchandise main the class at +9% in worth primarily based on Euromonitor’s Hair Care within the Philippines report final July 2020.

“We are excited to be a part of one of many main e-comm platforms within the nation”, stated Cary Co-Choa, General Manager, Professional Products Division, L’Oréal Philippines. “It opens a complete new chapter for each teams as we glance to construct a long-term relationship to additional future-proof our enterprise and produce our international manufacturers nearer to our Filipino prospects”.

Over the previous 12 months, L’Oréal has responded rapidly to the pandemic. The firm has tailored to the sudden elevated demand for the DIY hair care class by way of refocusing digital touchpoints to incorporate related and informative content material corresponding to on-line consultations for first-time customers.

Along with empowering customers with information, because the hair care model made by professionals for professionals, L’Oréal Professionnel continues to upskill their accomplice hairdressers as properly by way of using ACCESS, L’Oréal’s on-line studying hub for hairdressers. L’Oréal ACCESS is residence to all of L’Oréal Professional manufacturers’ training and inspirational content material, making certain that each one hairdressers are up to date with all product launches developments, methods, enterprise and digital upskilling programs. It engages customers as properly through reside periods with hairdressers to handle customers’ hair considerations and questions on the spot.

For L’Oréal Professionnel’s official Grand Launch on Shopee Mall, the model is inviting customers to avail of the model’s extremely coveted bestsellers by way of unique provides solely out there in the course of the Grand Launch. To discover out extra, go to L’Oréal Professionnel’s new Shopee Mall model retailer at

L’Oréal will proceed to strengthen their partnerships with e-commerce marketplaces Shopee and Lazada as a key client touchpoint throughout all their manufacturers. As the Philippines slowly transitions right into a post-COVID section, L’Oréal continues to supply prospects the most secure and most accessible methods to observe magnificence and self-care.

To discover out extra about L’Oréal Professionnel improvements, go to their Instagram at @lorealpro_education_ph ( or view associated content material utilizing the hashtag #LOREALPROPH.




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