GEKA is bringing innovation to MakeUp in Shanghai

With a well-established historical past in packaging options for cosmetics and with over 600 patents and 4000 brush designs to its title, GEKA is a real trendsetter that delivers revolutionary options to large spectrum of shoppers in the sweetness business.
“When it comes to making use of skincare merchandise, the principle challenges that end-users face are hygiene, wastage and product longevity,” says Alexandre Daniellot, Global Sales Director at GEKA. “We analyzed these three points and developed an answer that combats all of them. The fusionAPPLICATOR is hygienic and exact, designed to ship merchandise that keep brisker for longer.”
Applying skincare options with cotton buds or flocked applicators massively reduces product sterility because the fibres can adhere to pores and skin throughout software. Finger software additionally carries a excessive danger of introducing pathogens to the pores and skin. In addition to this, each strategies compromise dosage accuracy and trigger product waste.
The fusionAPPLICATOR options 50 micro-bristles created from pharma-grade materials. These have a base diameter of 0.35 mm and tip diameter of 0.08 mm, enabling the sleek software of skincare merchandise. Located in the center of the system is a reservoir zone with no bristles to choose up the liquid or semi-solid formulation. Combined, these design traits ship most precision, each in formulation dosage and software.
GEKA’s design of the micro-bristles incorporates adjusted rigidity and particular geometry to guarantee they’re resilient and type to the pores and skin. The bristles have been developed to reduce unfold, permitting them to attain hard-to-access areas whereas stopping any pick-up of contamination from the pores and skin. The reservoir zone additionally means a better dose of product may be administered per use, additional decreasing pores and skin contact and maximizing hygiene.
“We’re excited that our fusionAPPLICATOR has been acknowledged by the MakeUp in consultants as a number one revolutionary skincare packaging answer,” provides Alexandre Daniellot. “This is an actual honor, and we are able to’t wait to meet everybody at MakeUp in Shanghai to present them the newest additions to our product vary!”
MakeUp in is a sequence of worldwide business occasions, bringing international magnificence manufacturers throughout all segments collectively. This 12 months, GEKA will likely be at MakeUp in Shanghai to make a mark, showcasing its superior applicator designs. Find out extra in regards to the firm’s fusionAPPLICATOR on the occasion’s innovation kiosk situated close to the doorway of the venue and meet GEKA consultants at Booth G33Bis to focus on your particular necessities.