National Clean magnificence Day has been years within the making. Not lengthy after Frédéric Fekkai, legendary, superstar hairstylist and pioneer in hair care innovation, offered his eponymous model in 2008, he realized that the wonder trade hadn’t but caught as much as the remainder of the world when it comes to clear product formulations and sustainability. A fierce advocate of environmentally acutely aware practices, Frédéric sought to deliver clear formulation and sustainability to the wonder class and in November of 2018, he reacquired his model and put his imaginative and prescient into movement. FEKKAI, the primary hair care assortment that delivers salon-level outcomes with environmentally pleasant packaging and probably the most optimum plant derived elements, launched early 2020.
“We based National Clean Beauty Day to deliver consciousness to the clear magnificence area – to induce different manufacturers to develop clear, sustainable merchandise and to teach customers. Through seminars with likeminded manufacturers, social content material, and partnerships we hope to ignite change,” says Frédéric Fekkai, Founder & CEO, FEKKAI. “Today, there may be a lot extra details about the affect that elements have on our our bodies and that packaging has on our planet. Every motion counts. We want manufacturers, customers and our neighborhood working collectively to enact constructive change for the complete magnificence trade. We hope that different manufacturers will be part of us on this journey, making a extra sustainable future.”
FEKKAI believes customers shouldn’t be compelled to decide on between clear and efficiency. All merchandise within the FEKKAI assortment are vegan, cruelty-free, and freed from gluten, sulfates, parabens, phthalates, mineral oil, palm oil and silicones. Packaging has been created with a cleaner future in thoughts with out compromise to efficiency, high quality, or premium aesthetics. Domestically sourced, all merchandise are packaged in bottles product of 95% recycled plastic. – even the delivery packing containers and packing supplies are 100% recyclable. As a consequence, in its first 12 months, FEKKAI bought 64 million grams of post-consumer waste, eliminating 330 tons of plastic waste, and redirecting it to recycling vegetation.Learn extra about how FEKKAI is encouraging manufacturers and customers to hitch the clear magnificence motion by visiting the model’s web site and signing the #MYHAIRCARES pledge. For Follow @FEKKAI and #NationalCleanBeautyDay on social media to hitch the dialog.ABOUT FEKKAIFrédéric Fekkai, the famed hairstylist, based the FEKKAI model in 1989. In January 2020, FEKKAI relaunched a sustainable haircare vary with vegan, cruelty-free, and salon-grade formulation. FEKKAI’s formulation throughout all of their collections are sustainably-sourced and EWG-compliant – freed from nasties and filled with efficiency – no sulfates, silicones, paraben, or phthalates.Contact: [email protected] SOURCE Fekkai Related Links https://fekkai.com
