Essentia Beauty, new brand Ozmee’s incubator partner

Specialized for 20 years within the turnkey creation, growth, and manufacturing of skincare, make-up and fragrances, Essentia Beauty has spent the previous 5 years investing and structuring the corporate’s improvements round a consumer-centric strategy. “We goal to learn the way to offer an added worth on an oversaturated market,” explains CEO Katia de Martino.
Refillable options
Several progressive packaging and formulation options resulted from these efforts, the highest precedence being sustainability. For instance, they now supply stable perfumes in numerous types, like Chubby Click, a 100% pure perfume obtainable as a refillable premium stick or a refillable pendent fitted with a patented sliding and locking system.
“Solid perfumes are greater than a pattern: they meet many expectations, particularly younger individuals’s, as a result of they’re anticipating new gestures. And to us, the chance to refill the product is essentially the most environment friendly sustainable technique. We are dedicated to providing one of the best choices on this discipline,” says Katia de Martino.
The Smart Palette make-up idea is consistent with this technique. Various cosmetics – eye shadow, mascara, blush, lipstick – are showcased in just one compact, refillable case. Also, Fan Lipstick, whose design might be custom-made, is fitted with a retractable mirror to ensure customers a handy gesture.
In addition to those developments, the profitable Cosmos-certified make-up line launched for Monoprix helped Essentia get by laborious occasions in the course of the disaster 2020 and nonetheless be one step forward. This line required two years of R&D to attain optimum end and luxury performances.
From provider to incubator
In 2021, the corporate’s dedication for innovation and the seek for sustainable options urged them to undertake an authentic help technique concentrating on younger firms and so as to add the brand incubator service to their enterprise mannequin.
“We have constructed partnerships with three new manufacturers. We help them in keeping with their very own wants and assist them with their advertising and marketing technique and positioning to offer an precise added worth,” explains the CEO.
One of them, Ozmee, will probably be launched in June in Italy by its e-shop. The idea is predicated on a mascara providing tailored to every morphotype. The analysis is predicated on a mere selfie in keeping with 5 standards: size, thickness, quantity, amount, and curvature. “This is made attainable because of an unique, patented facial evaluation software program based mostly on synthetic intelligence,” explains Katia de Martino.
According to the CEO, this high-level customization idea is consistent with the brand’s sustainable technique targeted on cosmetics waste discount. “Ozmee’s mission consists in decreasing waste by serving to shoppers discover the product best-adapted to their very own wants,” she explains.
Essentia Beauty goals to strengthen its place amongst European turnkey answer leaders, whereas nonetheless investing in China, the place the corporate opened a subsidiary already three years in the past.

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About the Author: Jessica